SeniorMarketResearchManager

The role As a Senior Market Research Manager, you’ll join a cross-functional team of research experts who turn customer and consumer data, behavior, and feedback into insights that make a difference. In this role, you will own HelloFresh’s Global Brand Tracker, our monthly brand health survey and one of HelloFresh flagship research programs. The tracker plays a key role in how we understand brand performance across markets. Collaborating with data scientists and analysts across the company, you will leverage this data to inform Marketing Mix Modeling, geo experiments such as geolifts and geotests, causal inference models, key driver analysis, and campaign impact measurement. Beyond the Global Brand Tracker, you will work on segmentation, competitive benchmarking, insight triangulation, stakeholder socialization, and more. Your work will focus on brand and marketing topics, going beyond ad-hoc research on campaigns, creatives, and new products. You will also work with modern research and analytics tools, including AI-powered tools such as Claude Code and Gemini Pro. Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do You will own, maintain and develop the Global Brand Tracker program including: Prepare the brand health analysis for Quarterly Business Reviews presented to the Board and CEO; conduct driver analysis to explain what moves our brand metrics; Own and maintain the Tableau dashboard; Supply and interpret GBT data for geolifts and geotests across our markets. End-to-end design and execute ad-hoc research projects to gain an understanding of consumers worldwide, how they connect to HelloFresh, our products, campaigns and creatives With your strong communication and consulting skills you share insights and recomm