Intuitive
Healthcare
SeniorMarketDevelopmentManager
“Senior Market Development Manager at Intuitive. Skills: Market-facing commercial leadership, Early go-to-market strategy definition and execution, Commercial perspective informing upstream decisions, Building market infrastructure for successful launches, Market insight integration into product development, Physician and hospital executive engagement, Payer and society engagement, Unmet needs identification, Clinical and commercial strategy shaping, Market creation strategy design, Demand unlock”
What You'll Achieve.
Ensure the commercial perspective informs upstream decisions; Build the market infrastructure required for successful future Intuitive launches; Embed market insight into the earliest stages of indication and product development; Identify unmet needs and shape clinical and commercial strategy; Design strategies to shift patient pathways, referral patterns, and clinical beliefs to unlock demand and accelerate commercial success; Optimize launch success; Align product and commercial recommendations with the largest unmet clinical needs; Influence product roadmap and prioritization; Build pre-market advocacy; Prime early adoption; Enable market access, value articulation, and regulatory/ reimbursement support; Accelerate adoption in new domains; Build demand in spaces where historic strategic success may be less transferable; Write the playbook for indications where no established commercial model exists; Synthesize complex inputs into clear strategic recommendations for senior leadership
Industry & Context.
Ability to identify trends, distill themes, and translate customer preference to strategic priorities
Ability to travel up to 60%, Candidates can live anywhere in the US to be considered for this role, Ideally near a major airport hub as approximately 60% travel is anticipated for this position, May require proof of vaccination against certain diseases including COVID-19, May be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status
What They're Looking For.
Must Have
Minimum 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech, Prior leadership experience required, including direct or matrixed leadership, Demonstrated success operating in early-stage, ambiguous, or emerging market environments, Capacity to rapidly upskill in clinical and technical knowledge base, Experience building and executing go to market/ market creation strategy, Proven ability to influence cross-functional teams without formal authority, Experience building and leveraging KOL, society, and executive-level relationships, analytical, communication and executive presentation skills, Ability to identify trends, distill themes, and translate customer preference to strategic priorities, Familiarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-making, Bachelor’s degree required
Nice to Have
Exposure to early product development, market shaping, or pre-launch commercialization working with engineers, Experience with surgical and/or endoscopic procedures preferred, Strategic clinical and reimbursement payer fluency, Global or international experience
What You'll Do.
Serve as market-facing commercial lead throughout the upstream development
Bring commercial guidance to inform strategy and optimize launch success
and clinical insights
Translate insights into actionable product and commercial recommendations aligned with the largest unmet clinical needs
Partner with engineering
and corporate strategy teams to define and execute go-to-market strategy from product development through early commercialization
Serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritization
Identify and engage KOLs
and key stakeholders to shape market entry
build pre-market advocacy
and market seeding priming early adoption
Support clinical and economic evidence-building to enable market access
and regulatory/ reimbursement support
Transfer insights into ROI and economic value models
Understand existing commercial strategy and ways of working across Intuitive
Find opportunities to leverage existing expertise to accelerate adoption in new domains
Develop market creation strategies where skillsets are not transferable
Design approaches to change patient referral pathways
shift clinical beliefs and behaviors
and build demand in spaces where historic strategic success may be less transferable
Originate and develop creative market entry strategies for new clinical spaces
Write the playbook for indications where no established commercial model exists
Synthesize complex inputs into clear strategic recommendations for senior leadership
Develop commercialization strategy for new indications
including salesforce structure
and sales incentive plan frameworks
How You'll Work.
Team & Collaboration
Deeply integrated with engineering, product, clinical, regulatory, and corporate strategy teams; Serve as the commercial anchor in cross-functional forums; Influence product roadmap and prioritization; Partner with engineering, product, clinical, and corporate strategy teams to define and execute go-to-market strategy
Communication Scope
Communication skills; Executive presentation skills
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