SeniorManager(StrategicCommunications)

**[What the role is]** As part of PA's Strategic Communications Division, you will shape and drive integrated communications strategies that amplify the work of PA and the Grassroots Movement. You will play a key role in building PA's reputation, managing reputational risks, and ensuring that PA's narratives resonate with diverse audiences across mainstream and social media platforms. This role offers the opportunity to make a meaningful impact on how Singapore's largest community development organisation connects with and inspires its communities. **[What you will be working on]** Key duties and responsibilities that need to be performed to meet the primary objective of the job. This will include the important result areas (what) along with the rationale (why). * Develop and execute integrated communications strategies and plans for PA programmes and announcements, including crafting key messages, preparing press materials, and managing media engagement across mainstream and social media channels to drive positive coverage and build public mindshare. * Collaborate with internal and external stakeholders — including ground communications teams, PA divisions, residents, volunteers, and Whole-of-Government communications counterparts — to ensure consistent, aligned messaging and branding across all channels. * Monitor and analyse mainstream media, online news, and social media conversations to identify emerging issues, trends, and opportunities relevant to PA's reputation and communications objectives. * Identify and develop compelling narratives and publicity opportunities that profile PA's programmes, people, and community impact, translating them into targeted communications plans for diverse audiences. * Lead the development and implementation of issues management and crisis communications plans, including early identification of reputational risks, preparation of response frameworks, and coordination of timely, accurate messaging to protect and preserve PA's publ