AG1
wellness
SeniorManager,ShopperMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Manager, Shopper Marketing at AG1. Skills: shopper marketing strategy, retail expansion, omnichannel campaign development, retailer partnership, merchandising, shopper insights, performance analytics, budget management. Support the development and execution of shopper marketing strategies across retail channels. Contribute to retail initiatives that drive conversion while building long term brand equity”
What You'll Achieve.
inspires trust; drives conversion; builds long term brand affinity; drive conversion; building long term brand equity; deliver high impact programs; clearly communicate the value proposition and premium positioning of AG1; improve effectiveness and efficiency; track and report results; velocity; incrementality; trial; repeat; brand lift
Industry & Context.
Help resolve issues and remove obstacles to keep programs on track; Ability to manage multiple priorities and work through ambiguity
Travel may be required for customer engagement, store immersion, and industry events.
What They're Looking For.
Must Have
8+ years of experience in shopper marketing, retail marketing, customer marketing, or related roles, Experience at brands with a significant direct-to-consumer business preferred, Experience working with large retail partners such as Costco, Target, Walmart, or similar, Experience supporting omnichannel marketing programs across physical and digital retail environments, Background in supplements, health/wellness, lifestyle, or premium consumer brands preferred, Experience in high growth or fast paced environments preferred, understanding of shopper behavior and retail marketing strategy, Experience with merchandising, promotional strategy, and retail media, Analytical and data driven, with experience using syndicated or retailer data, project management and organizational skills, Experience managing budgets and tracking performance, Excellent communication and cross functional collaboration skills, appreciation for premium brands and high quality execution, Comfortable building structure in a fast growing environment, Ability to manage multiple priorities and work through ambiguity, Self starter with ownership and accountability, Passion for health, wellness, and scaling a premium consumer brand
Nice to Have
Retail is a new channel for AG1 and Shopper Marketing is a new function for us: we are looking for someone who can build the ship, not just steer the ship.
What You'll Do.
Support the development and execution of shopper marketing strategies across retail channels
Contribute to retail initiatives that drive conversion while building long term brand equity
Partner with Retail and Brand to align shopper marketing plans with overall commercial and marketing priorities
Contribute to planning for new retail launches
and key seasonal moments
Lead the planning and execution of integrated shopper marketing programs across in store
and retail media channels
Ensure all activations are thoughtfully designed
and aligned with business objectives
Manage campaign timelines
and cross functional coordination
Partner with Activations team and agencies to deliver high quality execution
Support joint business planning and shopper marketing initiatives with key retail accounts
Help develop retailer specific programs that align brand storytelling with commercial goals
Coordinate with retail partners on promotions
and co marketing opportunities
Support preparation for customer meetings
and planning sessions
Oversee the development of merchandising tools
and educational materials for retail environments
Ensure in store executions clearly communicate the value proposition and premium positioning of AG1
and Sales to deliver consistent and high quality retail experiences
Support testing and optimization of merchandising solutions across retail partners
and syndicated data to inform strategy and decision making
Analyze performance to identify opportunities to improve effectiveness and efficiency
Translate insights into clear recommendations for future programs
Partner with Analytics
and Finance to track and report results
Track key performance metrics including velocity
Provide regular performance updates and recommendations to stakeholders
Continuously refine programs based on results and learnings
Support development of reporting frameworks for shopper marketing initiatives
Manage shopper marketing budgets and track spend and performance across programs and retailers
Partner with Finance and Sales on planning and forecasting
Ensure resources are used efficiently while maintaining high quality execution
Partner closely with Sales
Ensure alignment across teams on priorities
Communicate clearly with stakeholders and keep partners informed on program status
Help resolve issues and remove obstacles to keep programs on track
Help build scalable tools
and processes to support retail growth
Improve ways of working across teams to increase efficiency and consistency
Support documentation of best practices for shopper marketing and retail execution
Identify opportunities to simplify and strengthen workflows as the business grows
Mentor and support junior team members as the function grows
Share knowledge and best practices across the team
Contribute to building shopper marketing and retail capabilities
Help create a culture of ownership
How You'll Work.
Team & Collaboration
Partner closely with Sales, Brand, Growth, Ecommerce, and Operations; Partner with Retail and Brand to align shopper marketing plans; Partner with Sales to support joint business planning; Coordinate with retail partners on promotions, activations, and co marketing opportunities; Partner with Brand, Creative, and Sales to deliver consistent and high quality retail experiences; Partner with Analytics, Retail, and Finance to track and report results; Partner with Finance and Sales on planning and forecasting; Partner closely with Sales, Brand Marketing, Growth, Ecommerce, Finance, Supply Chain, and agency partners; Ensure alignment across teams on priorities, timelines, and execution; Communicate clearly with stakeholders and keep partners informed on program status; Help resolve issues and remove obstacles to keep programs on track; Improve ways of working across teams to increase efficiency and consistency; Share knowledge and best practices across the team; Help create a culture of ownership, collaboration, and high standards
Communication Scope
Excellent communication and cross functional collaboration skills; Communicate clearly with stakeholders and keep partners informed on program status
Process & Methodology
Manage campaign timelines, deliverables, and cross functional coordination, project management and organizational skills
Full Job Description
ABOUT US At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team. THE ROLE As Senior Manager, Shopper Marketing, you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity. This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments. This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and indu
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