Onnit Labs, Inc.
health and wellness
SeniorManagerRetention&LifecycleMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Manager Retention & Lifecycle Marketing at Onnit Labs, Inc.. Skills: Retention, Lifecycle Marketing, Subscription Programs, Loyalty Programs, CRM. Builds the most ambitious subscription and loyalty program in the supplement category.. Manages subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV.”
What You'll Achieve.
Turn customers into members, members into community, and community into a moat no competitor can copy.; Subscriber take-up, churn, and LTV all matter.; Measurable subscriber retention or LTV improvement.
Industry & Context.
Regular diagnostic of what is and isn't working
What They're Looking For.
Must Have
4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing, At least 3 years at a digitally native DTC brand with a meaningful subscription business, Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution), Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar), Builds flows, writes briefs, and segments audiences without handing it off, Reads cohort retention and churn curves with confidence, Designs milestone, gifting, and tier economics that hold up to unit-economic scrutiny, Translates brand voice into lifecycle without losing either, Communicates retention performance in numbers when it counts and stories when it matters, Spends time inside the community, the ambassador program, and the customer service inbox before recommending anything large
Nice to Have
Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus
What You'll Do.
Builds the most ambitious subscription and loyalty program in the supplement category.
Manages subscription program performance
including take-up rate
and 12-month subscriber LTV.
Manages lifecycle email and SMS via Klaviyo
Executes the Onnit Tribe loyalty program
in partnership with the platform team.
Develops and manages cancel flow
and reactivation programs.
Designs subscriber unboxing
and the rituals that make membership feel earned.
Acts as the connection point between brand
How You'll Work.
Team & Collaboration
Cross-functional partnership with paid, brand, creative, customer service, and finance.; Partnership with the platform team for loyalty program execution.
Communication Scope
Communicates retention performance in numbers when it counts and stories when it matters
Full Job Description
About Onnit: Onnit is an Austin, Texas based health and wellness company that sells dietary supplements direct to consumers and through retail distribution. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization. We are part of the Wellbeing Collective, an exciting Global Business Unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and well-being of millions of consumers and continue leading in the Health and Wellness space. If you are interested in joining a culture that strives for Curiosity, Discipline, Approachability, Commitment, and Ownership Mindset then we invite you to join our mission to optimize human potential! Overview The Senior Manager, Retention & Lifecycle Marketing, reporting to the Director of eCommerce, builds the most ambitious subscription and loyalty program in the supplement category. Subscription and loyalty are not repeat purchase mechanics, they are how Onnit recognizes the people who live this brand, train every day, take the work seriously, and choose us as part of how they show up. The mission is to turn customers into members, members into community, and community into a moat no competitor can copy. This role lives at the intersection of brand and revenue. Subscriber take-up, churn, and LTV all matter. They are the consequence of doing the deeper work right. What You Own Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly Lifecycle email and SMS via Klaviyo, end to end Onnit T
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