Mercury

Fintech

SeniorManager,ProductMarketingGrowth&Revenue

$208–260k United States; Canada Remote Friendly
The Brief

“Senior Manager, Product Marketing - Growth & Revenue at Mercury. Skills: GTM strategy, Product marketing, Growth marketing. Own end-to-end GTM strategy. Build customer journey”

What You'll Achieve.

Increase pipeline contribution; Increase revenue contribution; Increase partner-sourced revenue; Improve GTM strategy

Industry & Context.

Fintech
Problems you'll solve

Data-driven strategy

What They're Looking For.

Must Have

10+ years B2B product marketing, Full ownership of GTM strategy, Experience building sales enablement

Nice to Have

Fintech experience, Banking experience, Financial services experience, Experience scaling GTM channels, PLG foundation experience, Data fluency

What You'll Do.

Own end-to-end GTM strategy

Build customer journey

Maintain customer journey

Develop shared value propositions

Develop shared personas

Partner with Growth product org

Drive top-of-funnel growth

Drive conversion growth

Drive activation growth

Drive virality growth

Drive pipeline contribution

Partner with sales leadership

Develop sales enablement materials

Develop deal acceleration content

Develop segment-specific playbooks

Develop partner marketing strategy

Develop co-marketing programs

Develop partner enablement materials

Develop joint GTM playbooks

Lead customer research

How You'll Work.

Team & Collaboration

Cross-functional execution; Partner with sales leadership; Partner with partnerships team; Align sales teams; Align product teams; Align partnerships teams; Align growth teams

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