SimplePractice
Health Tech
SeniorManager,ProductMarketing
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“Senior Manager, Product Marketing at SimplePractice. Skills: Product marketing, Go-to-market strategy, Commercialization, Enterprise sales. Own Enterprise Go-To-Market Strategy. Develop product marketing strategy for Enterprise”
What You'll Achieve.
Meet critical business metrics; Produce in-fiscal year business growth; Drive business outcomes
Industry & Context.
Data-driven decision-making
What They're Looking For.
Must Have
5+ years experience, Experience leading without influence, Forming interpersonal relationships with cross-functional teams
Nice to Have
Experience with Kubernetes and container orchestration platforms a plus
What You'll Do.
Own Enterprise Go-To-Market Strategy
Develop product marketing strategy for Enterprise
Define segment-specific positioning
Define value propositions
Serve as internal expert for Enterprise audiences
Ground strategy in customer insight
Ground strategy in data
Ground strategy in market understanding
Drive Product Launches & Commercialization
Drive conviction behind new products
Use insights to inform roadmap decisions
Use product data to influence roadmap decisions
Lead go-to-market strategy execution
Translate product integrations into stories
Translate product capabilities into stories
Drive education for healthcare industry
Drive adoption for healthcare industry
Drive value realization for healthcare industry
Drive education for clinicians
Drive adoption for clinicians
Drive value realization for clinicians
Accountable for setting KPIs
Drive business outcomes for product launches
Own Core Sales & Marketing Narrative
Own collateral development
Translate positioning into narratives
Translate messaging into narratives
Establish consistent voice
Establish consistent story
Partner with Enterprise Marketing
Partner with Creative
Ensure assets are adapted
Ensure assets are deployed
Drive Adoption & Retention
Design lifecycle strategy
Design messaging frameworks
Support ongoing education
Support engagement with clinicians
Create messaging for email channels
Create programs for email channels
Create messaging for in-product channels
Create programs for in-product channels
Create messaging for content channels
Create programs for content channels
Create messaging for community channels
Create programs for community channels
Create messaging for paid channels
Create programs for paid channels
Align messaging to group practice needs
Align messaging to maturity stages
Align programs to group practice needs
Align programs to maturity stages
Use customer insights to iterate messaging
Use performance data to iterate messaging
Iterate on GTM approaches
Act As Internal Enterprise Advocate
Leverage learning strategies
Drive conviction in initiatives
Champion data-backed decision-making
Use varied data sources
Make strategic recommendations
Influence efficient execution across teams
Act as connective tissue
Link product innovation with marketing teams
Build relationships with internal partners
Build relationships with external partners
How You'll Work.
Team & Collaboration
Cross-functional teams; Product; Market Research; Finance; Analytics; Channel Marketing; Performance Marketing; Agencies; Partners
Communication Scope
Verbal communication; Written communication; Visual communication; Interpersonal communication; Complex concepts communication; Industry communication; Customer communication
Process & Methodology
Build and execute multiple projects
Full Job Description
About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. The Role For years, the healthcare industry has relied on Managed Service Organizations (MSOs) as a workaround for a fragmented provider landscape. While intended to streamline coordination, this "middleman" model has introduced significant friction—driving up patient costs, increasing administrative overhead, and stripping away the clinician autonomy essential for high-quality care. By funneling independent practitioners into rigid institutional frameworks, these models often compromise the clinical judgment and therapeutic relationships that drive outcomes, ultimately resulting in higher costs and lower provider satisfaction across the ecosystem. SimpleConnect is our answer to this efficiency challenge, serving as a neutral infrastructure layer that directly connects payers, health systems, and employers with our network of over 250,000 independent practitioners. By leveraging SimplePractice’s position as the primary system of record for the nation's largest community of private clinicians, SimpleConnect enables enterprise partners to achieve the access and data transparency they need for compliance and ROI without intermediating care. The result is a more connected healthcare ecosystem where payers gain scalable network insights, practitioners mai
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