Gametime United
SeniorManager,PaidSearch
“Senior Manager, Paid Search at Gametime United. Skills: Paid search strategy, Campaign optimization, Performance measurement, Growth acquisition. Own ROAS, efficiency, and growth targets. Develop campaign architecture”
What You'll Achieve.
Own ROAS targets; Own efficiency targets; Own growth targets
Industry & Context.
Judgment; Analytical skills; Evaluate performance; Identify growth opportunities
What They're Looking For.
Must Have
5+ years in-house paid search experience, Manage multi-million-dollar paid search budgets, Ownership of ROAS, CPA, or similar business outcomes, Experience in marketplace, ecommerce, travel, or high-intent transactional businesses, Cross-functional collaboration skills
Nice to Have
Experience in ticketing, travel, rideshare, or inventory-driven marketplaces, Experience with incrementality testing or MMM environments, Experience optimizing mobile-web conversion funnels, AI fluency within search workflows and analysis
What You'll Do.
Develop campaign architecture
Optimize campaign architecture
Build keyword strategy
Refine keyword strategy
Build bidding frameworks
Refine bidding frameworks
Build audience targeting
Refine audience targeting
Build negative structures
Refine negative structures
Build query management
Refine query management
Audit automated bidding systems
Direct automated bidding systems
Improve post-click conversion performance
Improve landing page experience
Collaborate on attribution initiatives
Collaborate on incrementality initiatives
Collaborate on measurement initiatives
Identify new growth opportunities
Execute new growth opportunities
Build reporting frameworks
Generate performance insights
How You'll Work.
Team & Collaboration
Partner closely with Product; Collaborate with Data; Collaborate with Analytics; Influence Product teams; Influence Data teams; Influence Creative teams
Communication Scope
Clear communication
Applying for this Senior Manager, Paid Search role?
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