SeniorManager,OrganicGrowth&WebsiteExperience

## Description At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. ## Here's How You Make an Impact Drive Organic Growth Develop and execute organic growth initiatives across SEO, AI search, and owned digital experiences that increase qualified traffic, sign-ups, activation, and revenue. Develop Wave's approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Monitor shifts in search and discovery behaviour, identifying opportunities to strengthen Wave’s visibility and market leadership. Evaluate emerging channels, technologies, and AI platforms that influence how small business owners discover solutions. Establish reporting and dashboards that provide clear visibility into performance and impact. Lead Website Experience & Optimization Own the website strategy, roadmap, and performance across Wave’s digital properties. Ensure the website effectively delivers a best-in-class experience that supports acquisition, education, activation, and conversion. Build and lead a robust experimentation program focused on improving conversion rates and customer journeys. Partner with Product, Design, and Lifecycle Marketing teams to optimize key customer website flows. Drive Search Excellence & Content Authority Lead technical SEO, site architecture, structured data, and content optimization initiatives. Build strategies that increase Wave's visibility, authority, and recommendation rates across traditional and AI search experiences. Partner with Product Marketing and Content teams to create search-informed content that drives acquisition and engagement. Continuously test and refine messaging, topics, and format based on data