Stream
Marketing
SeniorManager,OrganicGrowth&AISearch
Neural analysis suggests this role is
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“Senior Manager, Organic Growth & AI Search at Stream. Skills: Organic growth, AI Search, SEO, AEO, CRO. Own organic growth engine. Set strategy for SEO”
What You'll Achieve.
Increase qualified organic traffic; Increase qualified signups; Improve website conversion rates; Increase AI search visibility; Increase AI search citation; Increase AI search recommendation
Industry & Context.
Troubleshoot tracking issues; Troubleshoot attribution issues; Find and fix friction
What They're Looking For.
Must Have
Demonstrated SEO track record, Experience tracking AI search visibility, Hands-on conversion experimentation, Proficiency with GTM and GA4, Ability to collaborate with engineers, Active applied use of AI tools
Nice to Have
Experience marketing to developers, Ability to implement own changes, SQL proficiency, Editorial judgment for content, Experience building LLM-visibility tracking, Open-source growth experience, Agency experience
What You'll Do.
Own organic growth engine
Set strategy for AI search
Set strategy for conversion
Set strategy for marketing data infrastructure
Own technical SEO for website
Own technical SEO for developer docs
Run on-page optimization
Build off-page authority program
Execute off-page authority program
Conduct keyword research
Conduct competitor research
Conduct opportunity research
Partner with content teams
Partner with DevRel teams
Monitor organic performance
Report on qualified traffic
Build AI search tracking
Maintain AI search tracking
Define AI search metrics
Optimize content for AI search
Optimize site structure for AI search
Evaluate LLM-visibility tooling
Select LLM-visibility tooling
Implement LLM-visibility tooling
Build custom tracking
Watch emerging AI-search behavior
Adjust strategy for AI search
Partner with DevRel for AI search
Partner with content for AI search
Design A/B experiments
Analyze A/B experiments
Design multivariate experiments
Run multivariate experiments
Analyze multivariate experiments
Fix friction in conversion funnels
Partner on website UX/UI
Partner on dashboard UX/UI
Increase organic visitor signups
Increase organic visitor active users
Maintain Google Tag Manager
Configure event tracking
Configure attribution
Keep measurement accurate
Keep measurement trustworthy
Instrument SEO changes
Instrument AEO changes
Instrument CRO changes
Troubleshoot tracking issues
Troubleshoot attribution issues
Set organic growth roadmap
Set organic growth priorities
Develop long-term organic growth strategy
Set standards for marketing function
Set best practices for marketing function
Specify changes for engineering
Specify changes for content
Brief writers on content needs
How You'll Work.
Team & Collaboration
Marketing teams; Frontend teams; Content teams; Developer Relations teams; Engineering partners; Content partners
Communication Scope
Executive presentations; Technical documentation
Process & Methodology
Roadmap planning, Prioritization
Full Job Description
We are looking for a Senior Manager, Organic Growth & AI Search to join Stream on our mission of elevating the quality of apps for billions of users globally. This is a full-time role based in our Boulder, Colorado office (hybrid - 3 days/week in the office expected). WHAT WILL YOU WORK ON As Senior Manager, Organic Growth & AI Search, you’ll own Stream’s organic growth engine across search engines, AI assistants, and our website. You’ll set the strategy for SEO, AI search (AEO), conversion (CRO),and the marketing data infrastructure used to measure them. This is a hands-on, individual-contributor role that both sets organic growth strategy and executes it directly, working closely with the marketing, frontend, content, and Developer Relations (DevRel) teams. SEARCH ENGINE OPTIMIZATION (SEO) - Own technical SEO for our marketing website and developer docs - site architecture, crawlability, indexation, schema, structured data, page performance, and resolving technical issues as they surface. - Run on-page optimization across the marketing site and docs: content structure, metadata, internal linking, and keyword targeting. - Build and execute an off-page and authority program - link acquisition, digital PR, and partnerships - to strengthen domain authority. - Conduct keyword, competitor, and opportunity research to find and prioritize the highest-value organic plays. - Partner with content and DevRel to turn editorial and technical content into rankings and qualified organic traffic. - Monitor organic performance in Google Search Console, Semrush, and analytics tools, and report on qualified traffic, rankings, and signups. AI SEARCH / ANSWER ENGINE OPTIMIZATION (AEO) - Build and maintain tracking for how and where Stream shows up across AI assistants and AI-search surfaces - ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. - Define the methodology and metrics for measuring AI-search visibility, citation, and recommendation. - Optimize content and site str
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