HelloFresh
e-commerce, food or subscription businesses
SeniorManagerofPerformanceCreativeStrategy
“Senior Manager of Performance Creative Strategy at HelloFresh. Skills: Performance Creative Strategy, Meta Expertise, Creative Testing, Data-Driven Creative Direction, AI-Powered Creative Development. Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses, the creative angles, the priorities - and systematically scale what works across HelloFresh and Green Chef.. Turn Data into Creative Direction – Analyse performance metrics (hit rate, hook rate, ”
What You'll Achieve.
drive purchase; harnessing the power of a brand; scale what works; sharpen the strategic brief; drive performance for both organic and paid audiences; build a system where learnings compound and the team levels up over time; build scalable creative workflows; align creative strategy with broader UK priorities and goals; contributing to P&L conversations with evidence-based recommendations
Industry & Context.
Turn Data into Creative Direction; Obsess Over the Customer; distills complex insight into a single, clear; instinct for what drives conversion; Performance data fluency; confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions; Systems thinker; commercial acumen
independent right to work in the UK, cooperate with HelloFresh in all health and safety matters, take reasonable care of your own health, and safety as well as others, report incidents immediately, actively raise health and safety-related concerns, Disclosure and Barring Service (DBS) checks
What They're Looking For.
Must Have
Proven D2C background with deep Meta expertise, understand Meta account structures, campaign architecture and testing best practices, from a senior role in e-commerce, food or subscription businesses, Bring a eye for copy and design, be a champion of our tone of voice, distills complex insight into a single, clear, writes and evaluates briefs and concepts with precision, instinct for what drives conversion, confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions, managed freelancers, videographers and agency rosters to a high standard, clear briefing, quality control and delivery discipline, harnesses AI tools to accelerate ideation, builds rigour and process around, thinks in disciplines, not single campaigns, creates structure that compounds results over time, comfortable working against acquisition targets, contributing to P&L conversations with evidence-based recommendations, independent right to work in the UK
Nice to Have
Category-defining brand experience
What You'll Do.
Own Meta Creative Experimentation – Build and own the creative testing roadmap on Meta: the hypotheses
the priorities - and systematically scale what works across HelloFresh and Green Chef.
Turn Data into Creative Direction – Analyse performance metrics (hit rate
conversions and CAC) to extract clear creative priorities each sprint and determine where to invest and where to iterate.
Obsess Over the Customer – Mine reviews
interviews and external sources (like Reddit) to build deep audience define problems
personas and angles that sharpen the strategic brief.
Influencer Marketing – Talent sourcing
briefing and ensuring content is designed to drive performance for both organic and paid audiences.
Build set a high bar for every deliverable.
Run the End-to-End Testing Cycle – Own the operational machine: brief → produce → analyse → document.
Close the loop on every experiment and build a system where learnings compound and the team levels up over time.
Lead with AI and Creative Tech – Use AI to ideate and iterate in hours
not build scalable creative workflows and operate fluently across creative tools
How You'll Work.
Team & Collaboration
Drive Cross-Functional Impact – Partner with Growth, Brand, Analytics and Discounts teams to align creative strategy with broader UK priorities and goals.
Communication Scope
Champion excellent execution; eye for copy and design; champion of our tone of voice; distills complex insight into a single, clear; writes and evaluates briefs and concepts with precision; instinct for what drives conversion; Performance data fluency; confident translating hook rate, CPMs, CTR, CAC and conversion metrics into clear creative decisions
Process & Methodology
End-to-End Testing Cycle Management, Process Building, Systems Thinking
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