Grove Collaborative
Consumer Products
SeniorManagerofGrowthMarketing(TempParentalLeaveCoverage)
“Senior Manager of Growth Marketing (Temp - Parental Leave Coverage) at Grove Collaborative. Skills: Growth marketing, Customer acquisition, Content strategy. Increase new customer acquisition. Refine creative strategy”
What You'll Achieve.
Increase new customer acquisition; Drive near term growth; Acquire customers profitably; Acquire customers at scale; Boost aided awareness; Boost unaided awareness; Define right KPIs; Build accurate view of incrementality; Build accurate view of scale potential; Optimize for conversion
Industry & Context.
Optimize strategies; Utilize advanced measurement; Utilize analytics; Understand incremental value; Understand scalability; Turn insights into briefs; Test hooks; Test formats; Test landing experiences; Improve funnels; Optimize for conversion; Manage product feed architecture; Manage rule logic; Manage diagnostics
What They're Looking For.
Must Have
3-4 months contract duration, Increase new customer acquisition, Refine creative strategy, New channel expansion, Drive day to day operations, Refine marketing strategy, Manage social-first content engine, Manage creator ecosystem, Refine distribution strategy, Scale paid tactics, Select paid tactics, Lead existing team, Translate mission into stories, Scale content impact, Optimize strategies on core paid channels, Continue roadmap for new channel expansion, Utilize advanced measurement, Utilize analytics, Understand incremental value, Understand scalability, Refine content pillars, Execute content pillars, Refine editorial calendar, Refine platform-native playbooks, Set cadence, Set formats, Set publishing standards, Turn insights into briefs, Test hooks, Test formats, Test landing experiences, Partner with Product teams, Partner with Ecommerce teams, Partner on landing page improvements, Partner on funnel improvements, Partner with Merchandising, Align messaging with mission, Align messaging with values, Define KPIs for awareness, Define KPIs for demand, Hire small teams, Manage small teams, Develop small teams, Balance internal resources, Balance agencies, Balance contractors, Meet goals, Be passionate about sustainability, Be passionate about human health, Understand how to engage audience, Understand how to convert audience, Fluent in media mix modeling, Fluent in multi-touch attribution, Fluent in lift testing, Fluent in surveys, Build accurate view of incrementality, Build accurate view of scale potential, Comfortable partnering with Product teams, Comfortable partnering with CX teams, Improve funnels, Maintain data needs, Maintain data accuracy, Optimize for conversion, Hands-on experience with product feed architecture, Hands-on experience with rule logic, Hands-on experience with diagnostics, Hands-on experience with GMC policies
Nice to Have
Experience with YouTube, Experience with Podcasts, Experience with Substack, Experience with TikTok shops, Experience with Shopify, Experience with Feedonomics
What You'll Do.
Increase new customer acquisition
Refine creative strategy
Expand into new channels
Drive day-to-day operations
Refine marketing strategy
Manage social-first content engine
Manage creator ecosystem
Refine distribution strategy
Lead team in translating mission
Optimize paid channel strategies
Continue new channel roadmap
Utilize advanced measurement
Understand channel value
Understand channel scalability
Refine content pillars
Execute content pillars
Refine editorial calendar
Refine platform-native playbooks
Set publishing standards
Turn insights into briefs
Test landing experiences
Partner with Product on funnel improvements
Partner with Ecommerce on funnel improvements
Partner with Merchandising on launches
Align messaging with mission
Align messaging with values
Define KPIs for awareness
Define KPIs for demand
Balance internal resources
Build accurate view of incrementality
Build accurate view of scale potential
Maintain data accuracy
Optimize for conversion
Manage product feed architecture
How You'll Work.
Team & Collaboration
Partner with VP Marketing; Work with channel managers; Work with creative resources; Partner with Product teams; Partner with Ecommerce teams; Partner with Merchandising; Partner with Sustainability experts; Partner with human health experts
Communication Scope
Communicate tradeoffs; Communicate expected returns
Process & Methodology
Roadmap planning
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