Grove Collaborative

Consumer Products

SeniorManagerofGrowthMarketing(TempParentalLeaveCoverage)

₹50–80L ~AI est. Remote CONTRACT Remote Friendly
The Brief

“Senior Manager of Growth Marketing (Temp - Parental Leave Coverage) at Grove Collaborative. Skills: Growth marketing, Customer acquisition, Content strategy. Increase new customer acquisition. Refine creative strategy”

What You'll Achieve.

Increase new customer acquisition; Drive near term growth; Acquire customers profitably; Acquire customers at scale; Boost aided awareness; Boost unaided awareness; Define right KPIs; Build accurate view of incrementality; Build accurate view of scale potential; Optimize for conversion

Industry & Context.

Consumer Products
Problems you'll solve

Optimize strategies; Utilize advanced measurement; Utilize analytics; Understand incremental value; Understand scalability; Turn insights into briefs; Test hooks; Test formats; Test landing experiences; Improve funnels; Optimize for conversion; Manage product feed architecture; Manage rule logic; Manage diagnostics

What They're Looking For.

Must Have

3-4 months contract duration, Increase new customer acquisition, Refine creative strategy, New channel expansion, Drive day to day operations, Refine marketing strategy, Manage social-first content engine, Manage creator ecosystem, Refine distribution strategy, Scale paid tactics, Select paid tactics, Lead existing team, Translate mission into stories, Scale content impact, Optimize strategies on core paid channels, Continue roadmap for new channel expansion, Utilize advanced measurement, Utilize analytics, Understand incremental value, Understand scalability, Refine content pillars, Execute content pillars, Refine editorial calendar, Refine platform-native playbooks, Set cadence, Set formats, Set publishing standards, Turn insights into briefs, Test hooks, Test formats, Test landing experiences, Partner with Product teams, Partner with Ecommerce teams, Partner on landing page improvements, Partner on funnel improvements, Partner with Merchandising, Align messaging with mission, Align messaging with values, Define KPIs for awareness, Define KPIs for demand, Hire small teams, Manage small teams, Develop small teams, Balance internal resources, Balance agencies, Balance contractors, Meet goals, Be passionate about sustainability, Be passionate about human health, Understand how to engage audience, Understand how to convert audience, Fluent in media mix modeling, Fluent in multi-touch attribution, Fluent in lift testing, Fluent in surveys, Build accurate view of incrementality, Build accurate view of scale potential, Comfortable partnering with Product teams, Comfortable partnering with CX teams, Improve funnels, Maintain data needs, Maintain data accuracy, Optimize for conversion, Hands-on experience with product feed architecture, Hands-on experience with rule logic, Hands-on experience with diagnostics, Hands-on experience with GMC policies

Nice to Have

Experience with YouTube, Experience with Podcasts, Experience with Substack, Experience with TikTok shops, Experience with Shopify, Experience with Feedonomics

What You'll Do.

Increase new customer acquisition

Refine creative strategy

Expand into new channels

Drive day-to-day operations

Refine marketing strategy

Manage social-first content engine

Manage creator ecosystem

Refine distribution strategy

Lead team in translating mission

Optimize paid channel strategies

Continue new channel roadmap

Utilize advanced measurement

Understand channel value

Understand channel scalability

Refine content pillars

Execute content pillars

Refine editorial calendar

Refine platform-native playbooks

Set publishing standards

Turn insights into briefs

Test landing experiences

Partner with Product on funnel improvements

Partner with Ecommerce on funnel improvements

Partner with Merchandising on launches

Align messaging with mission

Align messaging with values

Define KPIs for awareness

Define KPIs for demand

Balance internal resources

Build accurate view of incrementality

Build accurate view of scale potential

Maintain data accuracy

Optimize for conversion

Manage product feed architecture

How You'll Work.

Team & Collaboration

Partner with VP Marketing; Work with channel managers; Work with creative resources; Partner with Product teams; Partner with Ecommerce teams; Partner with Merchandising; Partner with Sustainability experts; Partner with human health experts

Communication Scope

Communicate tradeoffs; Communicate expected returns

Process & Methodology

Roadmap planning

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