Takeda

pharmaceutical

SeniorManager,MediaArchitect

$137–215k Lexington, Massachusetts, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Manager, Media Architect at Takeda. Skills: omnichannel media strategies, media buying, media agency leadership, performance measurement. Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media strategies. ensuring strategic alignment, compliance, and performance accountability across internal and external teams”

What You'll Achieve.

maximize brand growth; maximize customer engagement; performance accountability; maximize MROI; maximize ROI in commercial / media spend

Industry & Context.

pharmaceutical
Problems you'll solve

Structured and data-driven decision-making capability

What They're Looking For.

Must Have

Bachelor’s degree required, 7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector, Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration, Direct experience working in regulated pharma environments, Strategic thinker with commercial acumen, Structured and data-driven decision-making capability, Collaborative across analytics, brand, and agency partners, Skilled at navigating Medical and Commercial priorities, Exceptional communication skill, with the ability to collaborate across teams and influence stakeholders, Omnichannel media planning across HCP and DTC environments, Media agency leadership and performance management, Deep understanding of content development strategies and execution, with ability to translate complex ideas into action, knowledge of pharma content lifecycle management, Understanding of MMM, MROI, incrementality testing frameworks

Nice to Have

Preferred Advanced degree (MBA, MS, PharmD, or related)

What You'll Do.

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media strategies

ensuring strategic alignment

and performance accountability across internal and external teams

Design holistic DTC and HCP media plan aligned to brand strategy/ objectives

ensuring appropriate spend against upper and lower funnel engagement

Oversee media buying and placement

ensuring effective campaign execution

audience prioritization

and fulfillment of deliverables

Serve as the primary account lead for media agency partners

maximizing MROI by managing performance

providing independent perspective

and maintaining top-to-top relationships

Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution

Plan and optimize cross-channel media investments /budget by defining and manage channel roles

Establish measurement plans (e.g.

KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations

Support design Requests for Proposal (RFP) associated with media

working closely with the procurement team and internal media CoE

How You'll Work.

Team & Collaboration

collaboration across analytics, brand, and agency partners; collaborate with brand leads and scrum teams on execution; collaborate across teams and influence stakeholders

Communication Scope

Exceptional communication skill

Full Job Description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s [Privacy Notice](https://jobs.takeda.com/privacynotice) and [Terms of Use](https://www.takeda.com/terms-and-conditions/). I further attest that all information I submit in my employment application is true to the best of my knowledge. ## **Job Description** # **Senior Manager , Media Architect** ## Takeda Pharmaceutical ## Lexington, MA **About the Role** Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media strategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams **Key Responsibilities** * Omnichannel strategy: Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget ​ * Media buying: Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables ​ * Agency / Vendor: Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships ​ * Orchestration: Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy)​ * Cross-channel planning: Plan and optimize cross-channel media investments /budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion ​ * Performance measurement: Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn fr

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