Company
SaaS
SeniorManager,MarketingOperations
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Manager, Marketing Operations. Skills: Marketing operations strategy, Marketing technology ecosystem, AI-driven workflows, Automation initiatives. Define marketing operations strategy. Execute marketing operations strategy”
What You'll Achieve.
Alignment marketing investments and business growth; Measurable pipeline and revenue outcomes
Industry & Context.
Data-driven decision-making; Operational improvements
What They're Looking For.
Must Have
8+ years Marketing Operations experience, 5+ years people leadership, Deep expertise marketing automation, Deep expertise CRM systems, Understanding lifecycle marketing, Understanding lead management, Understanding attribution modeling, Understanding funnel optimization, Understanding revenue operations, Proven experience connecting marketing programs to revenue, Analytical capabilities, Experience collaborating with Sales, Experience collaborating with Revenue Operations, Experience collaborating with Data teams, Experience collaborating with executive stakeholders, Excellent communication skills, Excellent project management skills, Excellent stakeholder management skills
Nice to Have
Experience implementing AI-powered workflows, Experience implementing automation strategies, Experience implementing operational transformation initiatives, Familiarity with customer engagement tools, Familiarity with analytics tools, Familiarity with data warehouse tools, Familiarity with experimentation tools
What You'll Do.
Define marketing operations strategy
Execute marketing operations strategy
Build marketing technology ecosystem
Optimize marketing technology ecosystem
Manage marketing technology ecosystem
Improve funnel performance
Improve operational efficiency
Improve customer lifecycle management
Identify AI-driven workflows
Implement AI-driven workflows
Scale AI-driven workflows
Enhance campaign execution
Enhance lead management
Develop segmentation frameworks
Maintain segmentation frameworks
Develop lead scoring frameworks
Maintain lead scoring frameworks
Develop attribution frameworks
Maintain attribution frameworks
Develop customer journey frameworks
Maintain customer journey frameworks
Develop lifecycle marketing frameworks
Maintain lifecycle marketing frameworks
Ensure data integrity
Ensure system reliability
Ensure operational scalability
Create reporting structures
Create performance measurement frameworks
Provide visibility into marketing effectiveness
Provide visibility into revenue impact
Provide visibility into forecasting
Lead continuous improvement initiatives
Focus on experimentation
Focus on process optimization
Focus on operational excellence
Build Marketing Operations team
Mentor Marketing Operations team
Manage Marketing Operations team
Establish best practices
Establish documentation standards
How You'll Work.
Team & Collaboration
Partner with Marketing; Partner with Sales; Partner with Revenue Operations; Partner with Data teams; Collaborate with Sales; Collaborate with Revenue Operations; Collaborate with Data; Collaborate with executive stakeholders
Communication Scope
Communication
Process & Methodology
Project management
Full Job Description
## Accountabilities Define and execute the overall marketing operations strategy, ensuring alignment between marketing investments and business growth objectives. Build, optimize, and manage the marketing technology ecosystem, including marketing automation platforms, CRM integrations, and go-to-market systems. Partner closely with Marketing, Sales, Revenue Operations, and Data teams to improve funnel performance, operational efficiency, and customer lifecycle management. Identify, implement, and scale AI-driven workflows and automation initiatives that enhance productivity, reporting, campaign execution, and lead management. Develop and maintain scalable frameworks for segmentation, lead scoring, attribution, customer journeys, and lifecycle marketing. Ensure data integrity, system reliability, governance, and operational scalability across marketing platforms. Create reporting structures, dashboards, and performance measurement frameworks that provide visibility into marketing effectiveness, revenue impact, and forecasting. Lead continuous improvement initiatives focused on experimentation, process optimization, and operational excellence. Build, mentor, and manage a high-performing Marketing Operations team while establishing best practices and documentation standards. Requirements: 8+ years of experience in Marketing Operations, Growth Operations, Lifecycle Marketing, or a related function within a B2B SaaS environment. 5+ years of people leadership experience with a track record of building and developing high-performing teams. Deep expertise with marketing automation platforms and CRM systems, particularly Marketo and Salesforce. Strong understanding of lifecycle marketing, lead management, attribution modeling, funnel optimization, and revenue operations. Proven experience connecting marketing programs and initiatives to measurable pipeline and revenue outcomes. Strong analytical capabilities with experience leveraging data to drive strategic decision-making
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