Checkout.com
Fintech
SeniorManager,MarketingOperations&Lifecycle
“Senior Manager, Marketing Operations & Lifecycle at Checkout.com. Skills: Marketing Operations, Lifecycle Marketing, Retention Marketing, Salesforce. Own marketing infrastructure roadmaps. Manage Salesforce-led MarTech stack”
What You'll Achieve.
Ensure high ROI on department spend; Maintain engagement across buyer journeys; Achieve commercial uplift goals
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Substantial B2B Marketing Operations experience, Substantial Lifecycle Marketing experience, Substantial Retention Marketing experience, Enterprise-scale fintech or SaaS environment experience, Expert-level Salesforce ecosystem experience, Architect complex data integrations experience, Architect automated journeys experience, Proven Jira or similar Agile methodologies experience, Manage technical backlogs experience, Business planning experience, Project timelines experience, Translate technical performance into commercial metrics experience, Deep understanding of Enterprise B2B buyer journey, Experience moving merchants from acquisition to retention, Experience with automated touchpoints, Experience communicating technical requirements, Experience communicating business planning outcomes, Global regions stakeholder management experience
Nice to Have
Salesforce Marketing Cloud experience
What You'll Do.
Own marketing infrastructure roadmaps
Manage Salesforce-led MarTech stack
Manage retention and lifecycle programs
Bridge commercial goals and technical execution
Map marketing automation to commercial outcomes
Execute retention strategies
Transition legacy systems
Build scalable strategic architecture
Evolve technical capabilities
Streamline adoption and usage
Implement standardized labeling protocols
Implement data entry protocols
Ensure accurate visibility into account health
Establish automated tracking for lead flows
Establish automated tracking for lifecycle triggers
Identify and resolve technical leaks
Manage technical backlog
Audit technical line items
Identify cost-neutral opportunities
Ensure high ROI on spend
Resolve trade-offs between business goals
Resolve trade-offs between communication frequency
Synchronize internal frontline messaging
Synchronize external merchant outreach
Design automated lifecycle journeys
Implement automated lifecycle journeys
Design email nurture tracks
Implement email nurture tracks
Utilize AI-content tools
Maintain engagement across buyer journeys
Implement robust tracking mechanisms
Implement reporting mechanisms
Monitor merchant retention
Monitor churn signals
Execute targeted retention campaigns
Standardize regional enablement
Ensure global lifecycle initiatives execution
Champion best practices in campaign design
Champion best practices in automation
Stay ahead of industry trends
Establish hypothesis-driven framework
Document commercial uplift goals
Direct performance management
How You'll Work.
Team & Collaboration
Collaborate with Product teams; Collaborate with Tech teams; Collaborate with InfoSec teams; Collaborate with Regional Marketing leads
Communication Scope
Technical requirements communication; Business planning outcomes communication
Process & Methodology
Agile methodologies, Jira, Roadmap planning, Business planning, Project timelines
Applying for this Senior Manager, Marketing Operations & Lifecycle role?
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