Zapier
SaaS
SeniorManager,MarketingOperations
Neural analysis suggests this role is
optimal for Manager candidates.
“Senior Manager, Marketing Operations at Zapier. Skills: Marketing operations, GTM systems, Automation, AI tooling. Own marketing operations infrastructure. Optimize campaign operations”
Industry & Context.
Operational complexity
What They're Looking For.
Must Have
7+ years marketing operations experience, 4+ years leadership experience, Experience rebuilding GTM systems, HubSpot expert, Experience with large-scale lead volumes, Experience managing complex workflows, Experience balancing long-term architecture with short-term needs
Nice to Have
AI-forward operations thinking
What You'll Do.
Own marketing operations infrastructure
Optimize campaign operations
Optimize lead management
Partner with Demand Gen
Partner with Product Marketing
Ensure seamless lead flow
Ensure accurate data capture
Ensure efficient funnel management
Build scalable processes
Build scalable systems
Improve campaign execution
Improve reporting accuracy
Improve operational efficiency
Manage marketing automation workflows
Develop reporting frameworks
Provide visibility into funnel performance
Provide visibility into campaign effectiveness
Provide visibility into pipeline contribution
Provide visibility into ROI
Identify operational bottlenecks
Recommend improvements
Support experimentation initiatives
Support growth initiatives
Establish operational best practices
Create durable systems
Collaborate with vendors
Collaborate with systems teams
Evaluate marketing technology
Implement marketing technology
Optimize marketing technology
Communicate performance metrics
How You'll Work.
Team & Collaboration
Marketing teams; Sales teams; RevOps teams; Data teams; Product teams
Communication Scope
Translate operational complexity
Process & Methodology
Systems architecture
Full Job Description
AI AT ZAPIER At Zapier https://zapier.com/about, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process https://zapier.com/l/jobs/ai-at-zapier, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Job Posted: June 2, 2026 Location: North America Hi there! Zapier is looking for a Manager of Marketing Operations to help rebuild and modernize our go-to-market operating system from the ground up. This role is responsible for architecting scalable, AI-forward systems and processes that enable Marketing, Sales, and RevOps teams to move faster, operate smarter, and support the next phase of Zapier’s growth. You’ll play a critical role in transforming how Zapier manages and activates millions of leads across SMB, mid-market, and enterprise segments. From lead management and lifecycle orchestration to automation, attribution, routing, and reporting infrastructure, you’ll help design a GTM engine that is flexible, intelligent, and built to scale. This role requires someone who thrives in ambiguity, sees operational complexity as an opportunity, and knows how to combine systems thinking, automation, AI tooling, and operational rigor to create leverage across the business. You’ll partner closely with Marketing, Sales, RevOps, Data, and Product teams to create durable foundations while enabling faster experimentation and execution. If you’re excited about rebuilding systems instead of maintaining legacy processes — and want to help shape the future of an AI-native GTM organization — read on. - Our Commitment to Applicants https://zapier.com/jobs/our-commitment-to-applicants/ - Culture and Values at Zapier https://zapier.com/jobs/culture-and-values-at-zapier/ - Zapier Guide to Re
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