IMD
SeniorManager,MarketingCommunications
“Senior Manager, Marketing Communications at IMD. Skills: Marketing Communications, Campaign Management, Stakeholder Management. Design integrated campaigns. Develop integrated campaigns”
What You'll Achieve.
drive results; meet programme targets; drive behavioural change
Industry & Context.
data-driven measurement
What They're Looking For.
Must Have
10 to 12 years of working experience in marketing, at least 5 years in a supervisory role, Background in Marketing, Mass Communications, Business or related fields, understanding of martech tech stacks, experience in digital-led marcoms campaigns, Familiarity with web analytics tools, Excellent written communication and presentation skills, usage of Microsoft excel for data analysis
Nice to Have
Experience in infocomm and/or media-related fields
What You'll Do.
Design integrated campaigns
Develop integrated campaigns
Execute integrated campaigns
Ensure coherence in messaging
Measure effectiveness of campaigns
Inform policies and initiatives
Nudge behavioural change
How You'll Work.
Team & Collaboration
business/industry comms; internal stakeholders; Comms & Marketing Division; media agencies; creative agencies; digital agencies
Communication Scope
written communication; presentation skills
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