JustPark
Internet
SeniorManager,MarketingAnalytics&Operations
“Senior Manager, Marketing Analytics & Operations at JustPark. Skills: Marketing analytics, Audience segmentation, Experimentation. Build dashboards and reporting frameworks. Give channel leads visibility”
What You'll Achieve.
Measure what matters; Build audiences; Drive test-and-learn culture; Grow and retain drivers
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years experience, Advanced SQL skills, Experience with BigQuery, Hands-on CDP experience, Proficiency in data visualisation, Familiarity with marketing platforms, Experience designing A/B tests, Experience interpreting incrementality test results, Experience interpreting MMM outputs, Comfortable building experimentation frameworks, Comfortable interpreting performance data
Nice to Have
Experience in marketplace business, Experience in platform business, Experience in consumer app business, Hightouch experience preferred, Working knowledge of Python, Working knowledge of R
What You'll Do.
Build dashboards and reporting frameworks
Give channel leads visibility
Optimize in real time
Understand reporting needs
Translate needs into dashboards
Define core channel marketing KPIs
Ensure KPI consistency
Align KPIs with targets
Deliver performance summaries
Own paid media budget tracking
Enable accurate ROAS reporting
Enable cost-per-engagement reporting
Partner with BI teams
Partner with Engineering teams
Ensure tracking is robust
Ensure marketing tools are instrumented
Ensure data pipelines support measurement
Own audience building process
Manage marketing audiences in Hightouch
Sync audiences to activation platforms
Translate campaign briefs into audience builds
Target right customers
Maintain reusable audience segments library
Enable fast campaign activation
Establish documentation for audience definitions
Ensure audience consistency
Ensure audience compliance
Ensure audience discoverability
Maintain clean data flows
Resolve data quality issues
Align audience frameworks across channels
Reduce audience duplication
Ensure coherent customer experience
Design experimentation roadmap
Build experimentation roadmap
Maintain experimentation roadmap
Design multivariate tests
Write clear test briefs
Define success metrics
Ensure tests are set up
Build reporting frameworks
Build analysis frameworks
Translate test results into recommendations
Document test results
How You'll Work.
Team & Collaboration
Channel marketing leads; Data engineers; Finance partners; BI teams; Engineering teams; CRM leads; Paid media leads; Director, Performance Marketing; Marketing leadership team; Cross-functional teams
Communication Scope
Translate complex data; Plain language
Process & Methodology
Experimentation roadmap
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