Ripple
Financial Services
SeniorManager,MarketingAnalytics
“Senior Manager, Marketing Analytics at Ripple. Skills: Marketing analytics, Growth marketing, Data visualization, AI. Own analytics and measurement. Lead visualization and reporting infrastructure”
What You'll Achieve.
Drive smarter investment decisions; Elevate marketing measurement sophistication; Drive measurable impact pipeline; Drive measurable impact revenue
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years marketing analytics, Deep expertise growth marketing measurement, Hands-on Salesforce CRM, Familiarity AI/ML concepts, Proficiency data visualization tools, Experience attribution modeling, Experience media mix modeling, Experience incrementality testing, Proven track record forecasting, Proven track record budget analysis, Excellent communication skills, Cross-functional collaboration skills
Nice to Have
Python or R proficiency a plus
What You'll Do.
Own analytics and measurement
Lead visualization and reporting infrastructure
Translate complex data
Lead pipeline attribution analysis
Lead Ad spend distribution analysis
Evolve attribution modeling
Evolve performance measurement frameworks
Apply AI-powered tools
Apply predictive modeling
Empower experimentation programs
Build reporting connecting spend to pipeline
Build reporting connecting spend to revenue
Identify opportunities automate reporting
Identify opportunities automate analytics workflows
Ensure data integrity
How You'll Work.
Team & Collaboration
Growth Marketing; Finance; RevOps; Business Intelligence; Marketing Operations
Communication Scope
Present complex data
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