Constant Contact
SeniorManager,InternationalGrowth
“Senior Manager, International Growth at Constant Contact. Skills: International Growth Marketing, Customer Acquisition, Performance Marketing, Paid Search, Paid Social, Full-Funnel Optimization, Experimentation. Own and scale customer acquisition across key international markets. Drive efficient growth through a full-funnel, performance-led approach”
What You'll Achieve.
Growth in Gross Adds across international markets within CAC targets; Improvements in CVR, CPT, and trial-to-paid conversion rates; Expansion of scalable acquisition channels beyond core search; Consistent experimentation velocity with measurable impact; Contribution to LTV: CAC improvement
Industry & Context.
analytical skills with the ability to diagnose performance across the funnel; Translate data into clear insights to inform decision-making and prioritization
What They're Looking For.
Must Have
6+ years in performance marketing or growth roles with direct acquisition accountability, Deep hands-on expertise in Google Ads, Experience with Paid Social platforms (Meta required), Proven experience in DTC, subscription, or SMB-focused growth environments, analytical skills with the ability to diagnose performance across the funnel, Understands full-funnel economics, including CAC, CVR, and LTV, Comfortable operating both strategically and hands-on, bias for testing, iteration, and continuous improvement, Experience partnering with Product, Analytics, and Creative teams
Nice to Have
managing international markets such as UK, Canada, and ANZ, B2B SaaS or SMB audience experience, Familiarity with attribution models, incrementality testing, and LTV-based optimization, TikTok preferred
What You'll Do.
Own and scale customer acquisition across key international markets
Drive efficient growth through a full-funnel
performance-led approach
Own acquisition performance across Paid Search (Google
Microsoft) and Paid Social (Meta
Manage budget allocation
and channel mix to achieve Gross Adds and CAC targets
Build an engaging creative story that resonates and converts future customers
Continuously optimize campaign structure
and audience targeting
Drive improvements across the funnel from impression to click to trial to paid conversion
Improve landing page performance and onboarding conversion
Identify opportunities to improve lead quality
Build and execute a structured experimentation roadmap across creative
Maintain a consistent test cadence with clear documentation of learnings and scale decisions
Adapt strategies by market
including localization of messaging
Develop market-specific insights across the competitive landscape
and customer behavior
Identify and unlock new growth opportunities within each region
Own weekly and monthly performance narratives
Translate data into clear insights to inform decision-making and prioritization
How You'll Work.
Team & Collaboration
Cross-functional partnership across Brand, Product, Analytics, Creative, and Lifecycle; Partner with Product and CRO teams to improve landing page performance and onboarding conversion; Partner with Analytics, Marketing Ops, Creative, and Product teams to align on growth priorities; Ensure tracking integrity, attribution alignment, and performance visibility; Bring a unified growth perspective across channels and teams
Communication Scope
communication skills with the ability to influence stakeholders through data
Process & Methodology
Build and execute a structured experimentation roadmap, Maintain a consistent test cadence with clear documentation of learnings and scale decisions
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