Ibotta
E-Commerce
SeniorManager,IntegratedMarketing
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“Senior Manager, Integrated Marketing at Ibotta. Skills: Integrated marketing, Brand partnerships, Campaign execution, Client activations. Develop tentpole strategy. Execute tentpole strategy”
What You'll Achieve.
Drive app opens; Drive offer redemptions; Drive consumer delight; Serve brand goals; Serve Ibotta's Saver experience; Make CPG brands invest more; Demonstrate clear ROI
Industry & Context.
Live in United States, Relocation bonus offered
What They're Looking For.
Must Have
5–7+ years marketing experience, Integrated marketing background, Brand partnerships background, CPG/retail media background, Develop tentpole campaigns, Execute tentpole campaigns, Work with brand partners, Work with client partners, Generate campaign ideas, Build stakeholder buy-in, Proven project management skills, Sharp written skills, Sharp verbal skills
Nice to Have
Experience in rewards platform, Experience in loyalty platform, Experience in consumer platform, Familiarity with CPG lift measurement, Familiarity with Retail Media metrics, Background in paid media, Background in content marketing, Bachelor's degree in Marketing, Bachelor's degree in Business
What You'll Do.
Develop tentpole strategy
Execute tentpole strategy
Develop consumer programming
Develop campaign visuals
Develop campaign messaging
Develop channel assets
Track campaign performance
Measure campaign performance
Optimize campaign performance
Lead client activation strategy
Deploy co-branded activations
Provide activation concepts
Support client renewals
Support client upsells
Develop marketing programs
Serve as marketing thought partner
Align campaign priorities
Deliver seamless execution
Build scalable processes
Maintain scalable processes
How You'll Work.
Team & Collaboration
Collaborate across Creative; Collaborate across Product; Collaborate across Lifecycle; Collaborate across Revenue; Partner with Creative; Partner with Sales; Partner with Account Management
Communication Scope
Written communication; Verbal communication; Tailor message
Process & Methodology
Project management
Full Job Description
Ibotta is seeking a Senior Manager of Integrated Marketing to own two areas of our consumer marketing engine: seasonal tentpole moments and co-branded client activations. This is the role where big ideas meet flawless execution, and where your work directly influences revenue from Ibotta's top CPG partners. You'll dream up innovative campaign concepts, pitch them internally and to brand partners, and then bring them to life across our owned channels. If you love the intersection of creative strategy, brand collaboration, and measurable business impact, this role was built for you. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one. What you will be doing: Tentpole Campaign Strategy & Execution - Develop compelling consumer-facing programming that turns major shopping moments into high-engagement Ibotta experiences - Partner with Creative to develop campaign visuals, messaging, and channel-specific assets that drive app opens, offer redemptions, and Consumer delight - Track, measure, and continuously optimize campaign performance Client Activations & CPG Revenue - Lead the strategy and deployment of co-branded activations with top CPG partners, ensuring their brand goals and Ibotta's Saver experience are both served - Bring innovative, first-of-kind activation ideas to the table and provide concepts that make CPG brand partners want to invest more with Ibotta - Partner with Sales and Account Management to support key client renewals and upsells by developing marketing programs that demonstrate clear ROI - Serve as a marketing thought partner to CPG brands, helping them understand how Ibotta's owned channels can amplify their campaigns Cross-Functional Execution & Operations - Collaborate across Creative, Product, Lifecycle, and
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