Vention
Industrial Automation
SeniorManager,IntegratedCampaigns&PerformanceMarketing
“Senior Manager, Integrated Campaigns & Performance Marketing at Vention. Skills: Integrated campaigns, Performance marketing, Demand generation, Campaign management. Lead campaign planning. Execute integrated marketing campaigns”
What You'll Achieve.
Drive pipeline; Drive revenue; Drive customer engagement; Maximize pipeline generation; Maximize customer acquisition; Maximize return on marketing investment; Improve marketing efficiency; Improve campaign delivery speed; Improve campaign delivery quality
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making; Problem solving
What They're Looking For.
Must Have
5+ years experience, Experience with campaign planning, Experience with performance marketing, Experience with people management, Experience with cross-functional program execution
Nice to Have
Experience with ABM programs, Experience with content syndication, Experience with paid campaigns, Experience with emerging channels, Experience with attribution frameworks, Experience with lead scoring, Experience with campaign measurement frameworks
What You'll Do.
Lead campaign planning
Execute integrated marketing campaigns
Drive demand generation initiatives
Transform strategic priorities into programs
Drive customer engagement
Oversee campaign execution
Manage campaign planning team
Manage campaign execution team
Own end-to-end campaign planning
Plan product launches
Plan demand generation initiatives
Plan content syndication
Plan strategic growth initiatives
Build quarterly campaign roadmaps
Maintain quarterly campaign roadmaps
Align roadmaps with growth objectives
Align roadmaps with revenue targets
Ensure campaigns launch on time
Ensure campaigns launch within budget
Ensure campaigns launch according to priorities
Drive cross-functional alignment
Establish campaign governance
Establish planning processes
Establish operational best practices
Develop integrated go-to-market plans
Align product positioning
Align audience targeting
Align channel activation
Align sales enablement
Ensure campaign execution consistency
Own strategic planning of paid media
Plan display programs
Plan retargeting programs
Plan content syndication programs
Plan emerging channel programs
Collaborate on demand generation strategies
Develop demand generation strategies
Oversee media budget allocation
Make investment decisions
Maximize pipeline generation
Maximize customer acquisition
Maximize return on marketing investment
Ensure campaign strategies are data-grounded
Ensure campaign strategies are insight-grounded
Ensure campaign strategies are priority-grounded
Lead optimization efforts
Optimize conversion paths
Optimize landing page performance
Improve campaign measurement frameworks
Drive experimentation programs
Drive testing programs
Uncover acquisition opportunities
Improve marketing efficiency
Develop recommendations for channel mix
Develop recommendations for budget allocation
Develop recommendations for growth investments
Lead and mentor Campaign Managers
Establish clear objectives for direct reports
Establish performance expectations for direct reports
Establish development plans for direct reports
Foster accountability culture
Foster operational excellence culture
Foster experimentation culture
Foster continuous improvement culture
Support resource planning
Support workload management
Ensure team balances execution and innovation
Ensure team balances innovation and performance
Support future scaling
Act as central coordinator for GTM initiatives
Identify dependencies
Proactively drive resolutions
Ensure campaign deliverables align
Ensure messaging aligns
Ensure channel activations align
Maintain visibility into campaign priorities
Maintain visibility into campaign timelines
Maintain visibility into business impact
Partner to establish campaign KPIs
Partner to establish reporting frameworks
Own campaign performance reviews
Own channel performance reviews
Present performance insights to leadership
Present recommendations to leadership
Present growth opportunities to leadership
Lead quarterly business reviews
Lead campaign retrospectives
Document best practices
Develop scalable workflows
Develop operating models
Improve campaign delivery speed
Improve campaign delivery quality
Optimize project management processes
Optimize campaign calendars
Optimize cross-functional collaboration mechanisms
Drive consistency in campaign documentation
Drive consistency in reporting
How You'll Work.
Team & Collaboration
Cross-functional alignment; Cross-functional marketing leaders; Marketing Operations teams; Analytics teams; Sales enablement efforts; Cross-functional program execution; Cross-functional collaboration mechanisms
Communication Scope
Performance insights; Recommendations; Growth opportunities
Process & Methodology
Campaign planning, Roadmap planning, Program management, Project management processes, Campaign calendars
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