Vention

Industrial Automation

SeniorManager,IntegratedCampaigns&PerformanceMarketing

CA$115–165k ~AI est. Montreal, Quebec, Canada FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“Senior Manager, Integrated Campaigns & Performance Marketing at Vention. Skills: Integrated campaigns, Performance marketing, Demand generation, Campaign management. Lead campaign planning. Execute integrated marketing campaigns”

What You'll Achieve.

Drive pipeline; Drive revenue; Drive customer engagement; Maximize pipeline generation; Maximize customer acquisition; Maximize return on marketing investment; Improve marketing efficiency; Improve campaign delivery speed; Improve campaign delivery quality

Industry & Context.

Industrial Automation
Problems you'll solve

Root cause analysis; Troubleshooting; Data-driven decision making; Problem solving

What They're Looking For.

Must Have

5+ years experience, Experience with campaign planning, Experience with performance marketing, Experience with people management, Experience with cross-functional program execution

Nice to Have

Experience with ABM programs, Experience with content syndication, Experience with paid campaigns, Experience with emerging channels, Experience with attribution frameworks, Experience with lead scoring, Experience with campaign measurement frameworks

What You'll Do.

Lead campaign planning

Execute integrated marketing campaigns

Drive demand generation initiatives

Transform strategic priorities into programs

Drive customer engagement

Oversee campaign execution

Manage campaign planning team

Manage campaign execution team

Own end-to-end campaign planning

Plan product launches

Plan demand generation initiatives

Plan content syndication

Plan strategic growth initiatives

Build quarterly campaign roadmaps

Maintain quarterly campaign roadmaps

Align roadmaps with growth objectives

Align roadmaps with revenue targets

Ensure campaigns launch on time

Ensure campaigns launch within budget

Ensure campaigns launch according to priorities

Drive cross-functional alignment

Establish campaign governance

Establish planning processes

Establish operational best practices

Develop integrated go-to-market plans

Align product positioning

Align audience targeting

Align channel activation

Align sales enablement

Ensure campaign execution consistency

Own strategic planning of paid media

Plan display programs

Plan retargeting programs

Plan content syndication programs

Plan emerging channel programs

Collaborate on demand generation strategies

Develop demand generation strategies

Oversee media budget allocation

Make investment decisions

Maximize pipeline generation

Maximize customer acquisition

Maximize return on marketing investment

Ensure campaign strategies are data-grounded

Ensure campaign strategies are insight-grounded

Ensure campaign strategies are priority-grounded

Lead optimization efforts

Optimize conversion paths

Optimize landing page performance

Improve campaign measurement frameworks

Drive experimentation programs

Drive testing programs

Uncover acquisition opportunities

Improve marketing efficiency

Develop recommendations for channel mix

Develop recommendations for budget allocation

Develop recommendations for growth investments

Lead and mentor Campaign Managers

Establish clear objectives for direct reports

Establish performance expectations for direct reports

Establish development plans for direct reports

Foster accountability culture

Foster operational excellence culture

Foster experimentation culture

Foster continuous improvement culture

Support resource planning

Support workload management

Ensure team balances execution and innovation

Ensure team balances innovation and performance

Support future scaling

Act as central coordinator for GTM initiatives

Identify dependencies

Proactively drive resolutions

Ensure campaign deliverables align

Ensure messaging aligns

Ensure channel activations align

Maintain visibility into campaign priorities

Maintain visibility into campaign timelines

Maintain visibility into business impact

Partner to establish campaign KPIs

Partner to establish reporting frameworks

Own campaign performance reviews

Own channel performance reviews

Present performance insights to leadership

Present recommendations to leadership

Present growth opportunities to leadership

Lead quarterly business reviews

Lead campaign retrospectives

Document best practices

Develop scalable workflows

Develop operating models

Improve campaign delivery speed

Improve campaign delivery quality

Optimize project management processes

Optimize campaign calendars

Optimize cross-functional collaboration mechanisms

Drive consistency in campaign documentation

Drive consistency in reporting

How You'll Work.

Team & Collaboration

Cross-functional alignment; Cross-functional marketing leaders; Marketing Operations teams; Analytics teams; Sales enablement efforts; Cross-functional program execution; Cross-functional collaboration mechanisms

Communication Scope

Performance insights; Recommendations; Growth opportunities

Process & Methodology

Campaign planning, Roadmap planning, Program management, Project management processes, Campaign calendars

Full Job Description

Headquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics. At Vention, you’ll work alongside driven and talented people who care deeply about their craft and the impact they create. We’re a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day. We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference. We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement. Reporting to the Director of Growth, this leader will oversee campaign execution across multiple channels and manage a team responsible for campaign planning and execution. The ideal candidate is highly organized, data-driven, collaborative, and passionate about operational excellence, team development, and delivering measurable business results. This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization. Key Responsibi

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