Athleta
SeniorManager,InfluencerMarketing
“Senior Manager, Influencer Marketing at Athleta. Skills: influencer marketing strategy, seasonal planning, daily execution of influencer campaigns, tracking results, reporting on outcomes, analyzing performance, managing departmental budgets, prioritize and handle several projects, adhering to shifting deadlines. designing and executing Athleta’s influencer marketing strategy. spearhead the seasonal planning and daily execution of influencer campaigns”
What You'll Achieve.
drive brand awareness, foster engagement and loyalty; scaling both short- and long-term objectives; achieve measurable results
Industry & Context.
analytical abilities; track record of reporting and optimizing performance metrics; working through ambiguity
What They're Looking For.
Must Have
8+ years marketing experience, 5+ years experience in social and influencer marketing, 3+ years of experience managing teams, Experience working with / managing agencies and internal partners, Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers, analytical abilities, with a track record of reporting and optimizing performance metrics, Proficient in managing departmental budgets efficiently, Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross-functionally to drive change, Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions, Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels, Extensive knowledge of social media platforms and influencer marketing trends, Must be able to prioritize and handle several projects at the same time in a fast paced environment while adhering to shifting deadlines to support business needs/social trends
What You'll Do.
designing and executing Athleta’s influencer marketing strategy
spearhead the seasonal planning and daily execution of influencer campaigns
stay at the forefront of social and influencer trends
track results to uncover opportunities
Develop comprehensive influencer strategies and campaigns for seasonal launches
and brand initiatives
drive brand awareness
foster engagement and loyalty
Partner closely with our influencer agency-of-record
serving as the primary point of contact across all campaigns end-to-end
Actively cultivate relationships with on-brand influencers and industry contacts
enhancing and diversifying the Athleta influencer community
Manage product seeding efforts to actively engage and expand our creator community
Establish clear KPIs and benchmarks for all programming
regularly reporting on outcomes and analyzing performance
Contribute to the management of Creator IQ and Tribe Dynamics
tracking monthly performance and scaling both short- and long-term objectives
Assist in the development and management of Influencer Marketing budgets
ensuring alignment with strategic plans
Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results
Remain up to date on trending content
cultural events and emerging social formats
How You'll Work.
Team & Collaboration
Collaborating closely with the organic social and broader marketing teams; ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision; Partner closely with our influencer agency-of-record; working with cross-functional teams to enhance overall performance; proven track record of working cross-functionally to drive change; ability to collaborate and drive consensus across multiple teams and functions
Communication Scope
Exceptional communication and interpersonal skills
Process & Methodology
seasonal planning, daily execution of influencer campaigns, managing departmental budgets, prioritize and handle several projects at the same time in a fast paced environment while adhering to shifting deadlines
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