Handshake
AI
SeniorManager,Field&EventMarketing
“Senior Manager, Field & Event Marketing at Handshake. Skills: Field marketing strategy, Event execution, Executive program management. Set strategic direction for field and events. Lead event formats from concept through ROI analysis”
What You'll Achieve.
Build pipeline; Deepen customer relationships; Accelerate deal cycles; Pipeline targets; Retention goals; Revenue objectives; Attendee feedback; Pipeline influence; Deal acceleration; Engagement
Industry & Context.
Travel at least once a month
What They're Looking For.
Must Have
6+ years of field marketing and events experience, Proven track record owning executive-tier programs: dinners, VIP experiences, conference strategy, Comfortable operating at a strategic level while staying close to execution, project management skills, calm under pressure, Clear communicator across all levels of the organization, Actively uses AI tools to work smarter
Nice to Have
ABM, demand gen, high-touch executive program experience
What You'll Do.
Set strategic direction for field and events
Lead event formats from concept through ROI analysis
Partner with executives and GTM leaders
Evaluate what's working and raise the bar
Manage multi-initiative calendar
Partner on integrated programs and assets
Measure and report on field program ROI
Own and evolve third-party event calendar
How You'll Work.
Team & Collaboration
Partner with Demand Gen, Content, Product Marketing, and Marketing Ops on integrated programs; Work closely with executives and GTM leadership
Communication Scope
Clear communicator across all levels of the organization
Process & Methodology
Manage a complex, multi-initiative calendar, Making smart trade-offs, Surfacing clear recommendations to leadership
Applying for this Senior Manager, Field & Event Marketing role?
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