Factset
finance and technology
SeniorManager,ExternalCommunications
“Senior Manager, External Communications at Factset. Skills: External Communications, media and public relations, agency partnership oversight, communications strategies, campaigns, narrative crafting, media placements, executive spokespeople positioning, social media presence strategy, PR strategy integration. Oversees FactSet’s media and public relations. Oversees agency partnership”
What You'll Achieve.
enhance brand visibility in target markets; secure high-impact media coverage; increase visibility for spokespeople; boost key narratives; ensure cohesive messaging across FactSet’s owned channels and media outreach; demonstrate the impact of external communication initiatives in overall campaigns; support strategic initiatives
Industry & Context.
analytical skills; interpret data; report on performance; risk assessments; mitigate reputational challenges
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, Business, 8+ years of demonstrated professional experience in in-house and agency PR/media relations or B2B marketing., Relevant experience working in financial services, fintech, data, or technology environments., Proven ability to secure media placements in Tier 1 publications and cultivate relationships with journalists, with experience working with financial and technology media outlets and media relationship management., Experience in managing executive communications, including media training, interview preparation, and crafting messaging frameworks directly for and with the C-suite., analytical skills with the ability to interpret data and report on performance., Demonstrated understanding of role of PR and social media along customer journey, including familiarity with marketing automation, digital channels, and analytics., Superior writing skills with the ability to articulate messages that resonate with the press., Passionate about quality with excellent organizational skills and attention to detail., Experience working collaboratively with cross-functional, global teams., Experience and aptitude for managing and nurturing growth and development for a team of junior- to senior-level employees., Excellent interpersonal skills and professionalism., Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
Nice to Have
Knowledge of FactSet or competitive product/solutions preferred, existing relevant media contacts, experience managing a public/media relations agency relationship
What You'll Do.
Oversees FactSet’s media and public relations
Oversees agency partnership
Manages FactSet’s reputation in the market
Leads communications strategies and campaigns to amplify go-to-market efforts
Elevates executive spokespeople externally
Crafts compelling narratives
Secures top-tier media placements
Leverages multiple channels and innovative approaches to position FactSet as a thought leader
Builds strategies for corporate and executive social media presence
Integrates PR strategies within broader marketing campaigns
Ensures FactSet’s external messaging is cohesive
Partner with external public relations/communications agency to develop and implement comprehensive PR strategies
Manage a team of professionals individually responsible for PR and earnings analysis content.
Cultivate and maintain relationships with industry journalists
and influencers to secure high-impact media coverage.
Oversee the creation of press materials
including press releases
tailored to industry-specific audiences.
Position company spokespeople and executives as industry leaders by identifying opportunities to increase visibility
including speaking engagements
roundtable discussions
Deliver media training and craft tailored messaging frameworks for spokespeople
ensuring alignment with industry themes and subject matter expertise.
Proactively identify storytelling opportunities within trends and news cycles to boost key narratives.
Partner with FactSet’s Demand Generation & Digital team
including our blog and podcast manager
to ensure cohesive messaging across FactSet’s owned channels and media outreach.
Support the development and implementation of crisis response plans
conduct risk assessments
and monitor and mitigate reputational challenges.
Ensure team is in position to analyze coverage
and engagement metrics across traditional media and in alignment with social media
and provide recommendations to improve future efforts and demonstrate the impact of external communication initiatives in overall campaigns.
Work closely with product marketers
internal communications
and other marketing colleagues
as well as internal SMEs
investor relations specialists
and other stakeholders to ensure cohesive messaging and support strategic initiatives.
How You'll Work.
Team & Collaboration
Partner with external public relations/communications agency; Manage a team of professionals; Partner with FactSet’s Demand Generation & Digital team; Work closely with product marketers, internal communications, and other marketing colleagues, as well as internal SMEs, investor relations specialists, third-party partners, and other stakeholders; Experience working collaboratively with cross-functional, global teams.
Communication Scope
Superior writing skills; articulate messages that resonate with the press; Excellent interpersonal skills
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