SimplePractice
SeniorManager,EnterpriseMarketing
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“Senior Manager, Enterprise Marketing at SimplePractice. Skills: Enterprise marketing, Channel marketing, Program execution, Narrative development. Define go-to-market priorities. Identify marketing opportunities”
Industry & Context.
Prioritize ruthlessly; Thrive in ambiguity
What They're Looking For.
Must Have
7+ years B2B enterprise marketing, Marketing to payer organizations, Marketing to health plans, Marketing to enterprise healthcare buyers, Build and execute marketing programs, Strategic thinking, Bias for action, Exceptional writing skills, Exceptional storytelling skills, Experience partnering with sales teams, Experience partnering with partnerships teams, Experience partnering with business development teams
Nice to Have
Experience in early-stage environments, Experience in zero-to-one environments, Experience in new segment build environments
What You'll Do.
Define go-to-market priorities
Identify marketing opportunities
Build campaigns for payers
Build campaigns for employers
Build campaigns for health care systems
Build campaigns for partner ecosystems
Translate product positioning
Develop channel-level marketing strategy
Make tradeoffs on investment
Design marketing programs
Execute marketing programs
Influence enterprise buyers
Bring enterprise strategy to life
Align programs to messaging
Adapt core narratives
Apply messaging consistently
Own enterprise event strategy
Own enterprise event execution
Identify event presence
Balance visibility and access
Develop event narratives
Develop event materials
Stand up enterprise landing pages
Own messaging for landing pages
Drive alignment across teams
Drive execution across teams
Advocate for enterprise needs
How You'll Work.
Team & Collaboration
Partner with Product Marketing; Partner with GM Enterprise; Work with web team; Interface with marketing organization; Cross-functional teams
Communication Scope
Storytelling for executives; Executive audience messaging
Full Job Description
About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. The Role We’re building our enterprise business from the ground up and this role will help define how we go to market. You will partner closely with Product Marketing, who owns enterprise positioning and core narrative development, while you bring that strategy to life through high-impact programs, channels, and experiences. As Senior Manager, Enterprise Marketing, you will be the channel marketing lead for our enterprise segment, working directly with the GM of Enterprise and Senior Manager, PMM to translate strategy into high-impact programs. This is a zero-to-one role: you’ll help shape the narrative, build the playbook, and execute the highest-leverage initiatives to reach and convert executive buyers across payer organizations, health plans, and strategic partners. You are accountable for bringing enterprise strategy to life in market, through programs, experiences, and assets that reach and influence executive buyers. This is a highly autonomous role for a builder who thrives in ambiguity, knows how to prioritize ruthlessly, and can both think strategically and execute end-to-end. You will focus on the highest-impact opportunities, not try to do everything. Responsibilities Partner with the GM of Enterprise and Senior Manager, PMM to define go-
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