Lonza
life sciences
SeniorManager,DigitalMarketing
“Senior Manager, Digital Marketing at Lonza. Skills: Digital marketing strategy, Campaign management, Data analysis, Social media strategy. Lead digital marketing strategy. Translate value propositions into campaigns”
Industry & Context.
analytical skills; translate performance data into actionable insights
What They're Looking For.
Must Have
Bachelor's degree in marketing, digital communications, life sciences, or a related field, 8+ years of digital marketing experience, Proven experience delivering integrated digital marketing programs with measurable business impact, proficiency across the core digital marketing disciplines: SEO/AEO/SEM, content marketing, email/marketing automation, web analytics, and campaign management, Hands-on experience with marketing technology platforms (e.g., Marketo or equivalent Salesforce or equivalent Google Analytics 4), analytical skills with the ability to translate performance data into actionable insights, Ability to manage multiple projects simultaneously with attention to quality, timelines, and stakeholder communication, Experience in B2B or complex technical environments, with the ability to understand and communicate scientific or technical topics, Excellent written and verbal communication skills and experience working cross-functionally
Nice to Have
Experience in life sciences, biopharma, biotech, or a CDMO/CRO environment, Experience with CMS platforms (e.g., Sitecore, Drupal, WordPress ) and web analytics tooling (e.g. GA4, Looker, Tableau), Working knowledge of CAN-SPAM, CCPA and GDPR compliant practices in B2B environments, Experience managing or collaborating with external agencies, Familiarity with marketing complex, consultative products or services with long sales cycles, Degree or equivalent professional qualification in marketing, digital, or life sciences
What You'll Do.
Lead digital marketing strategy
Translate value propositions into campaigns
Optimize digital activity based on data
Plan and deliver integrated digital campaigns
Manage end-to-end campaign execution
Lead email marketing programs
Own digital marketing budget
Provide digital support for events
Lead development of digital content assets
Own website digital experience
Execute SEO/AEO/GEO strategy
Use data to improve targeting
Identify and adopt emerging technologies
Define and optimize social strategies
Lead paid digital media strategy
Deliver performance reporting
Track and optimize digital execution performance
How You'll Work.
Team & Collaboration
Partner with CRM and marketing operations teams; Partner with web and UX teams; Serve as primary digital marketing partner to leadership and commercial teams; Ensure alignment with global marketing teams; Work with sales and event teams
Communication Scope
Excellent written and verbal communication skills; Experience working cross-functionally
Process & Methodology
Manage multiple projects simultaneously
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