Freshworks
SaaS
SeniorManagerDigitalMarketing
“Senior Manager - Digital Marketing at Freshworks. Skills: Digital marketing strategy, Demand generation, Paid media, Team leadership. Own digital marketing strategy. Drive MQCs targets”
What You'll Achieve.
Deliver MQCs; Deliver pipeline; Deliver revenue
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
10+ years digital marketing, 4+ years leadership role, Proven track record driving pipeline, Proven track record driving revenue, B2B SaaS environment experience, Deep hands-on Google Ads, Deep hands-on LinkedIn, Deep hands-on Meta, Deep hands-on Reddit, Deep hands-on YouTube, Deep hands-on DV360, Understand AI/automation evolution, Operationalize AI/automation capabilities, Excellent analytical skills, Experience owning budgets, Experience forecasting, Experience AOP planning, People manager, Produce exec-ready reporting, Communicate clearly with senior stakeholders, Experience working cross-functionally
Nice to Have
Marketing ITSM product experience, Marketing ITOM product experience, Marketing enterprise SaaS product experience, Familiarity with intent-based targeting, Hands-on AI tools creative generation, Hands-on AI tools audience modeling, Hands-on AI tools predictive bidding
What You'll Do.
Own digital marketing strategy
Drive pipeline targets
Drive revenue targets
Define investment strategy
Make budget allocation decisions
Identify growth opportunities
Translate opportunities into campaign plans
Lead strategy execution
Drive efficiency with AI features
Leverage automation tooling
Run demand gen engine
Drive experimentation
Own performance readouts
Manage Annual Operating Plan
Manage budget tracking
Build measurement framework
Connect activity to MQCs
Connect activity to pipeline
Connect activity to revenue
Partner with Analytics
Ensure clean attribution
Ensure accurate tracking
Ensure actionable insights
Build working relationships
Deliver exec-ready reviews
Communicate performance
Communicate trade-offs
Align cross-functional teams
Represent digital marketing function
Lead digital marketers
Mentor digital marketers
Develop digital marketers
Invest in team growth
Invest in career progression
Provide clear direction
Execute with confidence
Foster culture of performance
Foster culture of accountability
Foster culture of continuous learning
Focus on highest-impact work
How You'll Work.
Team & Collaboration
Work with Sales; Work with Marketing; Work with Web; Work with Analytics; Work with Ops; Work with PMM; Cross-functional teams; Leadership forums; Planning forums
Communication Scope
Exec-ready reporting; Performance communication; Strategy communication; Trade-off communication
Process & Methodology
AOP planning
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