Freshworks
SaaS
SeniorManagerDigitalMarketing
“Senior Manager - Digital Marketing at Freshworks. Skills: Digital marketing strategy, Demand generation, Paid media, Team leadership. Own digital marketing strategy. Drive MQCs targets”
What You'll Achieve.
Deliver MQCs; Deliver pipeline; Deliver revenue; Maximize ROI; Improve performance
Industry & Context.
Analytical skills; Actionable insights
What They're Looking For.
Must Have
10+ years in digital marketing, 4+ years in leadership role, Proven track record driving pipeline and revenue, B2B SaaS environment experience, Deep hands-on Google Ads experience, Deep hands-on LinkedIn experience, Deep hands-on Meta experience, Deep hands-on Reddit experience, Deep hands-on YouTube experience, Deep hands-on DV360 experience, Understanding AI and automation evolution, Ability to operationalize AI capabilities, Excellent analytical skills, Experience owning budgets, Experience forecasting, Experience AOP planning, People manager, Investment in team development, Investment in team performance, Ability to produce exec-ready reporting, Communicate clearly with senior stakeholders
Nice to Have
Marketing ITSM product experience, Marketing ITOM product experience, Marketing enterprise SaaS product experience, Familiarity with intent-based targeting, Hands-on AI tools creative generation, Hands-on AI tools audience modeling, Hands-on AI tools predictive bidding
What You'll Do.
Own digital marketing strategy
Drive pipeline targets
Drive revenue targets
Define channel mix strategy
Define investment strategy
Make budget allocation decisions
Identify growth opportunities
Translate opportunities into campaign plans
Lead strategy across ad platforms
Lead execution across ad platforms
Apply AI features to drive efficiency
Leverage automation tooling
Run demand gen engine
Drive experimentation on creative
Drive experimentation on audience
Drive experimentation on bidding
Own performance readouts
Manage Annual Operating Plan
Manage budget tracking
Build measurement framework
Connect activity to MQCs
Connect activity to pipeline
Connect activity to revenue
Partner with Analytics
Ensure clean attribution
Ensure accurate tracking
Ensure actionable insights
Build working relationships
Deliver exec-ready reviews
Deliver exec-ready readouts
Communicate performance
Communicate trade-offs
Align cross-functional teams
Represent digital marketing function
Lead digital marketers
Mentor digital marketers
Develop digital marketers
Invest in team growth
Invest in career progression
Provide clear direction
Execute initiatives with confidence
Foster culture of performance
Foster culture of accountability
Foster culture of continuous learning
Focus team on high-impact work
How You'll Work.
Team & Collaboration
Work with Sales; Work with Marketing; Work with Web; Work with Analytics; Work with Ops; Work with PMM; Cross-functional teams; Leadership forums; Planning forums
Communication Scope
Exec-ready reporting; Exec-ready readouts; Clear communication
Process & Methodology
AOP planning, Budget tracking, Forecasting
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