Berlin Packaging
packaging
SeniorManager,DigitalMarketing
“Senior Manager, Digital Marketing at Berlin Packaging. Skills: digital marketing strategy, campaign execution, performance optimization, demand generation, customer acquisition, customer retention, brand awareness, performance marketing, analytics, A/B testing, attribution modeling, campaign optimization. Lead and optimize multi-million-dollar digital marketing spend across B2B and eCommerce businesses.. Develop and execute digital marketing strategies that drive ecommerce revenue, lead generati”
What You'll Achieve.
driving measurable growth through digital advertising, demand generation, customer acquisition, customer retention, and brand awareness.; drive ecommerce revenue, lead generation, customer acquisition, customer retention, and brand awareness.; Drive profitable growth and measurable ROI; improve customer experience, conversion rates, and digital engagement.; continuously improve performance and customer engagement.
Industry & Context.
analytical mindset
This position is not eligible for sponsorship., Berlin Packaging maintains a smoke-free workplace.
What They're Looking For.
Must Have
7+ years of digital marketing experience with responsibility for significant advertising budgets and performance marketing initiatives., Experience in B2B marketing, Google Ads / PPC Campaign Management, Google Shopping Feeds, SEO / SEM, Remarketing & Display Advertising, Paid Social Campaigns, Email Marketing & Automation, Web Analytics & Attribution, Conversion Optimization, Demand Generation Strategies, Proven track record of driving profitable growth, customer acquisition, and measurable marketing ROI., Experience managing digital agencies and/or internal marketing teams., analytical mindset with experience leveraging testing, attribution modeling, and performance analytics to optimize campaign effectiveness., collaboration, communication, and project management skills., Ability to work in a fast-paced, growth-oriented, and results-driven environment., Self-directed, resourceful, creative, and energized by innovation and continuous improvement.
Nice to Have
eCommerce experience strongly preferred, AI marketing experience or interest in AI-enabled marketing solutions preferred, Marketplace experience is a plus but not required.
What You'll Do.
Lead and optimize multi-million-dollar digital marketing spend across B2B and eCommerce businesses.
Develop and execute digital marketing strategies that drive ecommerce revenue
Manage and optimize advertising campaigns across Google Ads
and other digital channels.
Drive profitable growth and measurable ROI through performance marketing
and campaign optimization.
Own website marketing strategy
and customer journey optimization across ecommerce and lead generation funnels.
and report on digital marketing KPIs
and ecommerce results.
Stay current on emerging digital marketing technologies
and industry trends to continuously improve performance and customer engagement.
Lead email marketing strategy including segmentation
How You'll Work.
Team & Collaboration
Partner closely with Digital, eCommerce, Sales, and Marketing teams to improve customer experience, conversion rates, and digital engagement.; Serve as a digital marketing expert and strategic partner to the broader Marketing organization.; Foster a culture of collaboration, innovation, creativity, accountability, teamwork, and continuous improvement.
Communication Scope
communication skills
Process & Methodology
project management skills
Applying for this Senior Manager, Digital Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Greenhouse
- Create a Greenhouse profile before applying — it saves time across multiple applications.
- Upload your resume as a PDF; the parser handles it better than Word.
- Answer all knockout questions carefully — wrong answers auto-reject before a human sees you.
- Enable email notifications to track application status in real time.
ANONYMOUS · UNFILTERED
What do employees actually say about Berlin Packaging?
Real rants from real employees. Read before you apply.