Blue Cross
SeniorManager,Digital&AffinityPartner
“Senior Manager, Digital & Affinity Partner at Blue Cross. Skills: Digital marketing, Partner management, Sales strategy. Achieve business targets. Formulate business strategies”
What You'll Achieve.
Achieve business targets; Improve cost per lead; Improve cost per acquisition; Continuous growth of customer loyalty; Continuous growth of sales; Continuous growth of user-experience
Industry & Context.
Data analytics; Conversion optimization
What They're Looking For.
Must Have
5 years related working experience, Fulfilment of fit and proper criteria, Passes in IIQE Paper 1 & 2, Hands-on experience in SEM, Hands-on experience in paid social, Hands-on experience in programmatic campaigns, Demonstrated successful case in optimizing campaigns, Analytical mindset, Experience in conversion rate optimization, Experience in attribution modelling, Proficiency in Google Analytics, Proficiency in dashboard tools, Proficiency in A/B testing frameworks
Nice to Have
Familiarity with health insurance digital campaigns, Familiarity with life insurance digital campaigns, Familiarity with general insurance digital campaigns
What You'll Do.
Achieve business targets
Formulate business strategies
Formulate marketing strategies
Drive business projects
Drive promotional campaigns
Explore new business opportunities
Explore new business partners
Maintain good relationship with partners
Negotiate business terms
Negotiate agreement terms
Leverage generative AI for content
Leverage generative AI for creatives
Leverage generative AI for campaign testing
Translate data into actionable insights
Improve sales pipeline performance
Manage marketing deliverables
Support customer loyalty growth
Support user-experience growth
Participate in product development
Participate in product revamp
Participate in service enhancement
Collaborate with stakeholders
Ensure smooth operations of programs
How You'll Work.
Team & Collaboration
Collaborate with internal parties; Collaborate with stakeholders
Process & Methodology
Project management
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