Redwood Software
Software
SeniorManager,DemandGeneration–PaidMedia
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Manager, Demand Generation – Paid Media at Redwood Software. Skills: Paid media, Demand generation, Budget management. Own global paid media program. Develop paid media strategy”
What You'll Achieve.
Own paid media targets; Maximize conversion performance
Industry & Context.
Translating performance data
What They're Looking For.
Must Have
5+ years B2B paid media experience, Track record driving pipeline, Experience in SaaS or enterprise software, Direct ownership of paid media budgets, Experience managing channel mix allocation, Advanced proficiency in Google Ads, Experience in LinkedIn Campaign Manager, Experience in Reddit, Experience in Meta, Experience in programmatic/DSP platforms, Experience with 6sense, Experience managing paid programs on Reddit, Experience managing paid programs on G2, Experience managing paid programs on review platforms, Experience managing content syndication networks, Experience managing third-party lead generation programs, Experience managing third-party appointment generation programs, Proficiency with Salesforce, Proficiency with Marketo, Working knowledge of landing page tools, Working knowledge of personalization tools, Analytical ability, Translating performance data into recommendations, Experience managing vendor relationships, Experience negotiating media contracts, Experience marketing multi-brand portfolio, Experience marketing multi-product portfolio, Prior experience building paid media team, Prior experience scaling paid media team
Nice to Have
Familiarity with generative engine optimization (GEO), Understanding how AI-driven search is reshaping paid media strategy
What You'll Do.
Own global paid media program
Develop paid media strategy
Execute paid media campaigns
Manage paid media budget
Optimize campaigns for performance
Manage third-party vendor relationships
Negotiate media contracts
Evaluate vendor performance
Apply CRO disciplines
Amplify content across paid channels
Set performance expectations
Build culture of accountability
How You'll Work.
Team & Collaboration
Collaborate with campaign marketing; Collaborate with content marketing; Collaborate with product marketing
Full Job Description
OUR MISSION At Redwood, we empower our customers with lights-out automation for their mission-critical business processes. ABOUT US Redwood Software is the leading orchestration platform for the enterprise, driving business transformation at the lowest total cost of ownership. Redwood empowers organizations to intelligently automate and orchestrate mission-critical business and IT processes across complex ERP, hybrid cloud, data and emerging agentic AI systems. Through its SaaS-first automation fabrics — with AI embedded across the entire automation lifecycle — Redwood accelerates your path to the autonomous enterprise. Backed by 30 years of experience, the trust of more than 50% of the Fortune 50 and a culture of customer obsession, Redwood unleashes the human potential in your enterprise to focus on innovation, growth and what’s next. CORE VALUES One Team. One Redwood Make Your Own Weather Obsess over Customer Success Work the Problem Be Curious Own the Outcome Respect Each Other YOUR IMPACT As Senior Manager, Demand Generation - Paid Media, you will own Redwood's global paid media program including strategy, execution, budget, and performance across a multi-brand product portfolio. This is a high-visibility, high-ownership role with a clear path to broader leadership as the team scales. Own paid media targets including lead volume, lead quality, pipeline, and cost efficiency across the full funnel from click to closed-won. Build and manage paid strategy across search, social, display, programmatic, and third-party channels; continuously optimize campaigns to maximize conversion performance at every stage. Manage a $10M+ annual paid media budget; allocate spend across channels, partner with Finance on forecasting and reconciliation, and report on pipeline contribution, ROAS, CPL, and cost per opportunity. Manage third-party vendor relationships - paid newsletters, content syndication, review websites and platforms, and lead and appointment generation programs - in
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