TELUS Digital
telecommunications
SeniorManager,DemandGeneration
“Senior Manager, Demand Generation at TELUS Digital. Skills: Demand Generation, SDR Team Leadership, Outbound Prospecting, Funnel Optimization. Drive pipeline contribution via outbound campaigns. Build and manage outbound sequences”
What You'll Achieve.
Drive pipeline contribution; high performance; high-impact role; data-driven pipeline growth; high performance; pipeline contribution; revenue priorities; lead attribution accuracy; event-sourced pipeline and ROI
Industry & Context.
data-driven pipeline growth; continuously improving cadence structure and messaging; continuously optimizing conversion at each funnel stage; optimize conversion rates
What They're Looking For.
Must Have
7 to 10 years of experience in lead generation, sales development, or demand generation, Proven track record of building and leading high-performing SDR teams, Deep expertise in outbound prospecting, sequencing, and messaging strategy, knowledge of inbound lead management processes and funnel optimization, Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools, Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Fluency with AI-powered tools for sales productivity, prospecting, and personalization, data literacy with comfort building pipeline dashboards and KPI reports, Excellent written and verbal communication skills, Skilled at crafting compelling outreach content
Nice to Have
Experience in a SaaS, managed services, or technology company preferred
What You'll Do.
Drive pipeline contribution via outbound campaigns
Build and manage outbound sequences
Track and iterate on outbound metrics
Own end-to-end lead process
Define and maintain lead scoring models
Serve as internal expert for outreach and AI tools
Build library of cold outreach templates
Design and manage SDR incentive programs
Interlock with commercial leaders
Work with cross-functional partners
Attend and represent company at industry events
How You'll Work.
Team & Collaboration
Collaborate with SDR team members; Interlock with commercial leaders; Work in lockstep with cross-functional partners
Communication Scope
Excellent written and verbal communication skills; Skilled at crafting compelling outreach content
Applying for this Senior Manager, Demand Generation role?
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