TELUS Digital
telecommunications
SeniorManager,DemandGeneration
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“Senior Manager, Demand Generation at TELUS Digital. Skills: Demand Generation, SDR Team Leadership, Outbound Prospecting, Funnel Optimization. Drive pipeline contribution via outbound campaigns. Build and manage outbound sequences”
What You'll Achieve.
Drive pipeline contribution; high performance; high-impact role; data-driven pipeline growth; high performance; pipeline contribution; revenue priorities; lead attribution accuracy; event-sourced pipeline and ROI
Industry & Context.
data-driven pipeline growth; continuously improving cadence structure and messaging; continuously optimizing conversion at each funnel stage; optimize conversion rates
What They're Looking For.
Must Have
7 to 10 years of experience in lead generation, sales development, or demand generation, Proven track record of building and leading high-performing SDR teams, Deep expertise in outbound prospecting, sequencing, and messaging strategy, knowledge of inbound lead management processes and funnel optimization, Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools, Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent), Fluency with AI-powered tools for sales productivity, prospecting, and personalization, data literacy with comfort building pipeline dashboards and KPI reports, Excellent written and verbal communication skills, Skilled at crafting compelling outreach content
Nice to Have
Experience in a SaaS, managed services, or technology company preferred
What You'll Do.
Drive pipeline contribution via outbound campaigns
Build and manage outbound sequences
Track and iterate on outbound metrics
Own end-to-end lead process
Define and maintain lead scoring models
Serve as internal expert for outreach and AI tools
Build library of cold outreach templates
Design and manage SDR incentive programs
Interlock with commercial leaders
Work with cross-functional partners
Attend and represent company at industry events
How You'll Work.
Team & Collaboration
Collaborate with SDR team members; Interlock with commercial leaders; Work in lockstep with cross-functional partners
Communication Scope
Excellent written and verbal communication skills; Skilled at crafting compelling outreach content
Full Job Description
WHO WE ARE Welcome to TELUS Digital https://www.telusdigital.com/ — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS https://www.telus.com/en/, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. TELUS Digital is the customer experience transformation partner to the world's most admired brands. Our diverse team weaves data, technology, and human ingenuity to deliver differentiated customer journeys, drive operational effectiveness, and scale AI solutions with meaningful value and positive impact. We craft real-world solutions in the moments that matter, from customer acquisition to lifelong loyalty. Our solutions span Data & AI, Digital Experience & IT, CX Management and Trust & Safety. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are - all backed by the secure infrastructure and scale of our multi-billion-dollar parent company. LOCATION & FLEXIBILITY Our Senior Manager, Demand Generation will operate remotely in Ontario OR be based out of our Toronto, ON office. THE OPPORTUNITY We are looking for a driven and strategic Senior Manager, Demand Generation to own and optimize our end-to-end lead engine. This is a high-impact role that sits at the intersection of inbound marketing operations, outbound sales development, and data-driven pipeline growth. The ideal candidate brings deep expertise in both inbound and outbound methodologies, has led SDR teams to high performance, and thrives in the fast-paced environment of managed services or SaaS organization. RESPONSIBILITIES - Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geog
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