Lyft
Transportation/Mobility
SeniorManager,DemandGeneration
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“Senior Manager, Demand Generation at Lyft. Skills: Demand Generation, B2B Marketing, ABM Strategy. Execute full-funnel demand generation strategy. Design and optimize customer journey frameworks”
What You'll Achieve.
Drive engagement from awareness through pipeline creation, conversion, expansion, and retention; Improve customer experience and conversion performance; Improve product adoption, engagement, renewals, and customer growth opportunities; Align messaging, campaigns, customer insights, and go-to-market initiatives; Optimize the MarTech ecosystem; Continuously improve campaign effectiveness and pipeline efficiency; Achieve measurable pipeline impact; Meet pipeline contribution goals; Achieve clear ROI accountability
Industry & Context.
Funnel optimization; A/B testing; Conversion analysis; Audience segmentation; Performance analytics; Data-driven decision-making
Work in-office at least 3 days per week, Work from anywhere for up to 4 weeks per year
What They're Looking For.
Must Have
7+ years of B2B marketing experience, 2 years leading or closely coordinating a demand generation function, Demonstrated track record of executing demand gen programs that produced measurable pipeline and revenue impact, Experience marketing to enterprise and/or mid-market accounts, solid familiarity with enterprise sales cycles, Deep fluency in ABM strategy and execution, Hands-on experience with marketing automation platforms (HubSpot), command of marketing analytics — attribution, pipeline reporting, CAC, LTV, and funnel metrics, Proven ability to partner closely with Sales, BDR, and Revenue Operations teams, Some experience managing direct reports or leading cross-functional project coaching instincts
Nice to Have
Experience in marketplace, SaaS, or transportation/mobility business models, Background in both product-led growth and sales-assisted motion environments, Familiarity with Salesforce CRM, intent data platforms, and multi-touch attribution tools, Experience in a high-growth, fast-paced environment where you've had to build infrastructure from the ground up, Prior experience with vertical-specific B2B marketing (Healthcare, Corporate Travel, or HRenefits)
What You'll Do.
Execute full-funnel demand generation strategy
Design and optimize customer journey frameworks
Develop lifecycle engagement strategy
Build scalable inbound and outbound programs
Own nurture strategy and engagement programs
Drive retention and expansion marketing initiatives
Establish campaign prioritization frameworks
Own pipeline contribution goals
Develop reporting frameworks
Partner with Sales and BDR leadership
Lead funnel optimization efforts
Develop and execute ABM strategies
Define and maintain database governance
Leverage analytics for growth opportunities
Contribute to scalable growth initiatives
Manage agency and vendor relationships
Manage B2B demand gen budget
Collaborate on B2B content calendar
How You'll Work.
Team & Collaboration
Work in close partnership with Sales, Product, Analytics, and Marketing Operations; Partner closely with Sales and BDR leadership; Collaborate cross-functionally with Product Marketing, Sales, Customer Success, Operations, and Data/IT teams; Partner with Marketing Operations and CEIT teams; Partner with Customer Success, Product, and Sales teams; Collaborate with Industry Marketing; Partner with Product Marketing
Process & Methodology
Manage agency and vendor relationships, Manage B2B demand gen budget
Full Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft's B2B revenue is scaling fast — Business Travel, Healthcare, Lyft Pass, and Self-Serve SMB represent a significant and growing share of total bookings. We're looking for a Senior Manager of Demand Generation to execute and evolve the demand engine that drives this growth. This is a high-ownership, high-visibility role embedded at the intersection of campaigns, content, and pipeline — running programs that move accounts from awareness to activated customers at scale. You'll own execution across the full B2B marketing funnel, leading a small but focused team and working in close partnership with Sales, Product, Analytics, and Marketing Operations. You'll be expected to tie every program to measurable pipeline impact and to develop into a broader strategic leader over time. Responsibilities: Own and execute a scalable full-funnel demand generation strategy across B2B segments including Business Travel, Lyft Pass, Healthcare, and Self-Serve SMB - driving engagement from awareness through pipeline creation, conversion, expansion, and retention Design and optimize customer and prospect journey frameworks across the entire lifecycle, including acquisition, onboarding, nurture, adoption, expansion, re-engagement, and retention Develop and lead the broader lifecycle engagement strategy leveraging behavioral insights, segmentation, product signals, and personalization to improve customer experience and conversion performance Build and manage scalable inbound and outbound programs including paid digital, ABM, content syndication, SEM, SEO/AEO, webinars, nurture campaigns, and integrated multi-channel engagement programs Own nurture strategy and engagement programs across prospect and customer audiences, ensuring consistent communication aligned with buyer stage, intent, and business objectives Drive retent
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