SeniorManager—CustomerData&Personalization

**Senior Manager — Customer Data & Personalization - Remote** **Come make the world and accelerate your success.** It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. **The Job:** As **Senior Manager — Customer Data & Personalization**, you’ll be part of our Digital Technology Team working as a remote employee. We’re looking for a technology leader with deep marketing domain knowledge to join our Digital Technology team and help shape the future of data-driven customer experiences. As Senior Manager, Customer Data & Personalization, you will lead the technology capabilities that enable intelligent personalization at scale — connecting customer data, experimentation, and activation platforms to deliver measurable business outcomes. This role sits at the intersection of technology and marketing, translating consumer insight into scalable digital solutions in partnership with Product, Engineering, Data, and Marketing teams. **Key Impact Areas** · Architect and scale customer data capabilities powered by a Customer Data Platform (CDP) · Enable personalization through technology-driven decisioning and activation · Establish scalable frameworks for experimentation, optimization, and continuous improvement · Drive technical alignment between customer data, product platforms, and business goals · Build foundations that allow marketing teams to activate insights effectively **What You’ll Do** · Lead the technology strategy behind customer data and personalization · Translate business and marketing needs into scalable technical capabilities · Partner closel