Nvent
SeniorManager,CustomerDataandMarketingAnalytics
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“Senior Manager, Customer Data and Marketing Analytics at Nvent. Skills: Customer data, Marketing analytics, Data governance, Performance measurement. Own customer data domain end to end. Set enterprise standards and definitions”
What You'll Achieve.
Improve financial impact of investments; Improve marketing ROI; Advance investments to outcomes
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Bachelors degree in Business, Marketing Analytics, Data Science, or a related field, 10+ years of progressive experience in data management, analytics, business analysis, performance marketing, media planninguying, or related roles, 5+ years of direct experience with customer data, Master Data Management, and/or data governance in enterprise environments, Experience leading cross-functional initiatives, Familiarity with GDPR & global regulations that govern customer data, Proven expertise in marketing measurement and analytics, Experience developing attribution frameworks and ROI standards, Proven ability to lead cross-functional initiatives
Nice to Have
PhD preferred, Specific ML framework experience, Cloud platform certs
What You'll Do.
Own customer data domain end to end
Set enterprise standards and definitions
Lead governance forums
Serve as decision authority
Partner on golden customer record adoption
Manage customer data backlog
Define and monitor data quality KPIs
Lead root cause analysis
Drive continuous improvement
Ensure GDPR and privacy compliance
Lead change management for customer data
Coordinate across business segments
Apply systems thinking to optimize data flow
Implement enterprise marketing analytics strategy
Partner on measurement plans
Lead initiatives to improve marketing ROI
Advance investments to outcomes
Develop attribution and incrementality standards
Establish ROI measurement standards
Develop experimentation approaches
Synthesize cross-channel performance data
Develop actionable recommendations
Develop and maintain dashboards
Develop performance reporting
Partner with agencies for planning
Partner with agencies for reporting
Improve campaign performance
Improve measurement rigor
How You'll Work.
Team & Collaboration
Partnering across businesses and functions; Collaborate with technical teams; Coordinate with Data Stewards; Coordinate with Data Governance
Communication Scope
Data-driven storytelling; Translate insights into decisions; Performance reporting
Process & Methodology
Cross-functional initiatives
Full Job Description
We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions. Drive enterprise-wide customer data excellence and marketing performance intelligence by establishing customer data standards and governance, defining commercial use cases, leading performance marketing measurement, attribution, and data-driven storytelling. Partnering across businesses and functions (Sales, Marketing, IT, Privacy/Legal, and agencies), you will establish customer data requirements, ensure data quality, accessibility, and compliance, evolve the marketing analytics ecosystem; and translate insights into decisions that improve financial impact of our customer and marketing investments. **WHAT YOU WILL EXPERIENCE IN THIS POSITION:** **Key Responsibilities** **Customer Data Domain Leadership & Governance** * Own the customer data domain end to end across enterprise systems, including hierarchies, entity structures, legal and tax attributes, segmentation, and relationship mapping * Set enterprise standards, definitions, and policies; lead governance forums and serve as the decision authority for prioritization across systems, businesses and product brands * Partner with Master Data Management and businesses on golden customer record adoption, quality rules, survivorship logic (which source wins when data conflicts), and system integrations * Manage the customer data backlog spanning quality fixes, onboarding and validation, and integration work * Define and monitor data quality KPIs, lead root cause analysis, and drive continuous improvement * Ensure GDPR and other applicable privacy compliance, including classifications and access controls, in partnership with Privacy and Legal * Lead change management for customer data and measurement processes * Coordinate across business segments & functions with Data Stewards and Data
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