Runna
Training platform for Runners
SeniorManager,CRM
“Senior Manager, CRM at Runna. Skills: CRM strategy, lifecycle marketing, team leadership, cross-functional collaboration. Own Runna's CRM function end-to-end. Define CRM strategy”
What You'll Achieve.
Proven impact on engagement, revenue, and lifetime value; Deliver against company OKRs; Measurable lifecycle impact
Industry & Context.
analytical mindset; interpreting results; problem solver; unblock delivery
Based in London or able to come into our Vauxhall office regularly (3 days a week)
What They're Looking For.
Must Have
7+ years in lifecycle/CRM marketing for a B2C product, analytical mindset, Hands-on experience with lifecycle channel execution (email, in-app, push), Skilled at building scalable processes, Proven track record hiring, managing, and mentoring high-performing CRM teams, Effective cross-functional operator, Comfortable rolling up sleeves during critical moments
Nice to Have
scaled lifecycle marketing for a subscription mobile app, worked on CRM + product-led growth intersections, familiar with Iterable, Mixpanel, Aampe, Omni, Everest, Litmus, Zapier
What You'll Do.
Own Runna's CRM function end-to-end
Deliver against company OKRs
Partner cross-functionally
Manage vendor relationships
Set direction for lifecycle marketing
Translate priorities into roadmap
Drive delivery across backlog
Use feedback to shape comms
Maintain measurement framework
Establish attribution approaches
Ensure tracking is reliable
Drive monthly reporting
Foster test-and-learn rhythm
Stay current on CRM evolution
Provide coaching and feedback
Identify stretch opportunities
Develop team's skills
Shape strategy and execution for cross-brand comms
Optimise performance through testing
Own vendor relationships end-to-end
Act as primary point of contact
How You'll Work.
Team & Collaboration
Partner cross-functionally; Work closely with Growth Marketing Director; Partner with Strava stakeholders; Maintain tight coordination across teams; Build cross-functional relationships; Align teams with competing priorities
Communication Scope
Clear updates for performance reviews; Constructive feedback
Process & Methodology
Translate priorities into a clear roadmap, Drive delivery across the team’s backlog, Structured experimentation calendars
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