Babbel
Education
SeniorManager,CRM
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“Senior Manager, CRM at Babbel. Skills: CRM, campaign strategy, email marketing, push notifications, in-app messaging. The Senior Manager, CRM will develop and execute a global CRM campaign strategy focused on upsell and cross-sell opportunities, leading the end-to-end development and optimization of personalized customer journeys to improve conversions and lifetime value. This role involves identifying and implementing new upsell and winback programs, planning a revenue-focused campaign calendar”
What You'll Achieve.
Boost repeat purchases and minimize churn. Increase CLV. Drive upsell and cross sell opportunities.
Industry & Context.
customer behavior analysis; trend analysis
This position is located in NYC and requires a minimum of 3 days/week in office.
What They're Looking For.
Must Have
At least 5 years of CRM experience in a high-volume, revenue-focused experience in a B2C subscription-based tech company is a plus. A test-and-learn approach to work, embracing new tools and AI for process improvements. Hands-on experience with building and optimizing upsell-focused email, in-app, and push marketing campaigns. Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments. A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance.
Nice to Have
Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io. Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy. Proficiency with A/B and multivariate testing methodologies. Exceptional written and verbal communication skills with attention to detail and a creative sensibility.
What You'll Do.
The Senior Manager, CRM will develop and execute a global CRM campaign strategy focused on upsell and cross-sell opportunities, leading the end-to-end development and optimization of personalized customer journeys to improve conversions and lifetime value.
This role involves identifying and implementing new upsell and winback programs, planning a revenue-focused campaign calendar, and continuously improving performance through rigorous experimentation and data-driven decision-making.
Collaboration with creative, product, and international teams is key to ensuring on-brand messaging for diverse audiences.
How You'll Work.
Team & Collaboration
Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences.
Communication Scope
written communication; verbal communication
Process & Methodology
campaign calendar
Full Job Description
Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM. About the Role: Babbel is hiring a Senior Manager, CRM to join our team in our New York City office. The Senior Manager, CRM will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn. To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV. Responsibilities: - Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities. - Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value. - Identify and implement new upsell and winback programs to improve customer lifetime value. - Plan and maintain a revenue-focused campaign calendar with stakeholders, ensuring timely, high-quality execution. - Continuously improve performance through rigorous experimentation and optimization from A/B and multivariate test design through to data-driven evaluation and decision-making - Lead campaign analysis and report on expansion efforts, providing actionable insights and recommendations. - Collaborate closely with creative, product, and international teams t
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