Tonal
Marketing
SeniorManager,BrandMarketing
“Senior Manager, Brand Marketing at Tonal. Develop brand marketing strategies. Sharpen brand positioning”
Industry & Context.
Distill complex problems; Turn data into actionable insight
What They're Looking For.
Must Have
10+ years in brand marketing, Bachelor's degree in Marketing, Bachelor's degree in Business, Proven ability to build premium brand, Skill translating benefits into narratives, Track record developing events, Track record executing campaigns, Experience setting social strategy, Experience building engaged community, People leadership skills, Team management skills, Managing creative resources, Ability to influence cross-functionally, Excellent communication abilities, Excellent negotiation abilities, Excellent interpersonal abilities, Proficiency analyzing data, Turn data into actionable insight, Strategic mind, Distill complex problems, Create clear briefs, Active learner, See problems as opportunities, See barriers as innovation chance
Nice to Have
Experience in fitness, Experience in wellness, Experience in health, Experience in consumer technology, Experience marketing higher-priced products, MBA or advanced degree
What You'll Do.
Develop brand marketing strategies
Sharpen brand positioning
Strengthen brand positioning
Align brand strategy with business goals
Lead creative resources
Develop creative resources
Build prospect community
Manage creative pipeline
Execute social strategy
Grow prospect community
Nurture prospect community
Inform brand decisions
Inform content decisions
Own research function
Track brand awareness
Track brand consideration
Commission primary research
Lead primary research
Understand prospect journey
Monitor market trends
Monitor competitive landscape
Monitor consumer behavior
Lead campaign planning
Optimize brand campaigns
Optimize brand events
Oversee creative development
Oversee production of assets
Align assets with brand identity
Align assets with objectives
Coordinate cross-functional teams
Ensure seamless execution
Drive brand integrations
Develop partnership activations
Execute partnership activations
Deliver brand experiences
Track performance of initiatives
Analyze performance of events
Analyze performance of campaigns
Report on effectiveness
How You'll Work.
Team & Collaboration
Cross-functional teams
Communication Scope
Excellent communication
Applying for this Senior Manager, Brand Marketing role?
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