Bristol Myers Squibb
Healthcare
(Senior)LocalMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“(Senior)Local Marketing Manager at Bristol Myers Squibb. Skills: Brand strategy, Campaign management, Growth metrics. Develop regional brand strategies. Develop annual promoting plans”
Industry & Context.
Data interpretation
What They're Looking For.
Must Have
5+ years experience, Regional brand strategies, Annual promoting plans, Regional business opportunities, Sales data interpretation, BI data interpretation, Product knowledge training, Regional sales force training, Engagement plan, Direct communication with TLs, Direct communication with speakers, Regional-wide activities, Promotional activities on 3rd party meetings, Regional promotional spending, Annual brand A&P control, Monthly phasing, Regional access stakeholders engagement, Resource consolidation
What You'll Do.
Develop regional brand strategies
Develop annual promoting plans
Identify regional business opportunities
Identify potential trends
Roll out product knowledge training
Conduct direct communication with regional TLs
Conduct direct communication with speakers
Create regional-wide standalone activities
Execute regional-wide standalone activities
Work with key committees
Lead promotional activities
Plan regional promotional spending
Monitor regional promotional spending
Control annual brand A&P
Contribute to regional access stakeholders engagement plan
How You'll Work.
Team & Collaboration
Key committees; Regional Sales Manager; Regional minimal working-force; Regional access key stake-holders
Communication Scope
Direct communication
Full Job Description
**Working with Us** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: [careers.bms.com/working-with-us](https://careers.bms.com/working-with-us). According to brand strategy, develop regional brand strategies and annual promoting plans • Identifies regional business opportunities and potential trend through sales data and other BI data interpretation • Rolls out product knowledge training for regional sales force • Lead engagement plan and conducts direct communication with regional TLs and speakers • Creation and execution of regional-wide standalone activities, work closely with key committees and lead promotional activities on 3rd party annual meetings • Works with Regional Sales Manager to plan and monitor regional promotional spending • Control annual brand A&P with accurate monthly phasing • As core member of regional minimal working-force, contribute to regional access key stake-holders engagement plan with resource consolidation. _If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career._ **Uniquely Interesting Wo
Applying for this (Senior)Local Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Bristol Myers Squibb?
Real rants from real employees. Read before you apply.