Bristol Myers Squibb

Healthcare

(Senior)LocalMarketingManager

$450–750k ~AI est. China FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“(Senior)Local Marketing Manager at Bristol Myers Squibb. Skills: Brand strategy, Campaign management, Growth metrics. Develop regional brand strategies. Develop annual promoting plans”

Industry & Context.

Healthcare
Problems you'll solve

Data interpretation

What They're Looking For.

Must Have

5+ years experience, Regional brand strategies, Annual promoting plans, Regional business opportunities, Sales data interpretation, BI data interpretation, Product knowledge training, Regional sales force training, Engagement plan, Direct communication with TLs, Direct communication with speakers, Regional-wide activities, Promotional activities on 3rd party meetings, Regional promotional spending, Annual brand A&P control, Monthly phasing, Regional access stakeholders engagement, Resource consolidation

What You'll Do.

Develop regional brand strategies

Develop annual promoting plans

Identify regional business opportunities

Identify potential trends

Roll out product knowledge training

Conduct direct communication with regional TLs

Conduct direct communication with speakers

Create regional-wide standalone activities

Execute regional-wide standalone activities

Work with key committees

Lead promotional activities

Plan regional promotional spending

Monitor regional promotional spending

Control annual brand A&P

Contribute to regional access stakeholders engagement plan

How You'll Work.

Team & Collaboration

Key committees; Regional Sales Manager; Regional minimal working-force; Regional access key stake-holders

Communication Scope

Direct communication

Full Job Description

**Working with Us** Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: [careers.bms.com/working-with-us](https://careers.bms.com/working-with-us). According to brand strategy, develop regional brand strategies and annual promoting plans • Identifies regional business opportunities and potential trend through sales data and other BI data interpretation • Rolls out product knowledge training for regional sales force • Lead engagement plan and conducts direct communication with regional TLs and speakers • Creation and execution of regional-wide standalone activities, work closely with key committees and lead promotional activities on 3rd party annual meetings • Works with Regional Sales Manager to plan and monitor regional promotional spending • Control annual brand A&P with accurate monthly phasing • As core member of regional minimal working-force, contribute to regional access key stake-holders engagement plan with resource consolidation. _If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career._ **Uniquely Interesting Wo

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