Paddle
SaaS
SeniorLifecycleMarketingSpecialist
“Senior Lifecycle Marketing Specialist at Paddle. Skills: Lifecycle Marketing, Product-Led Growth, CRM Management. Own the Lifecycle Strategy. map the end-to-end experience”
What You'll Achieve.
fast-track 'revenue-ready' sellers; build personalized education tracks; nurture our long-term builders; successfully drive commercial readiness and conversion; increase velocity for 'revenue-ready' ICPs; ensure delivery of real-time triggering; ensure data synchronization; ensure advanced personalization at scale
Industry & Context.
test hypotheses; experiment rapidly; prove ROI
What They're Looking For.
Must Have
lifecycle marketing, Product-Led Growth (PLG) onboarding, CRM management, growth marketing, B2B SaaS or fintech experience
Nice to Have
building sophisticated nurture campaigns, automated education loops, differentiate messaging between founders arriving with 'technical curiosity' versus those with true 'commercial readiness', cross-functional collaborator, Learn Fast mindset
What You'll Do.
Own the Lifecycle Strategy
map the end-to-end experience
move away from 'one-size-fits-all'
Scale High-Intent Activation
Design nurture and educational programs
bridge the gap for 'technical explorers'
accelerate time to value
Integrate Lifecycle & Product
tie lifecycle communications to onboarding
Advance Lifecycle Infrastructure
gather requirements for lifecycle marketing
bridge gap between engagement tools and data warehouse
How You'll Work.
Team & Collaboration
Work in lockstep with Risk, Product, and Data teams; Partner with and drive conversations across Data Engineering, Product, and Analytics teams; cross-functional collaborator who can work seamlessly with Data Analysts, Marketing, Product & Engineering (P&E), and Risk Operations
Applying for this Senior Lifecycle Marketing Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Paddle?
Real rants from real employees. Read before you apply.