Company
Marketing
SeniorLifecycleMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Lifecycle Marketing Manager. Skills: Lifecycle marketing, Customer engagement, Automation. Design global lifecycle automations. Build global lifecycle automations”
What You'll Achieve.
Improve success of automations; Drive engagement; Advance lifecycle marketing strategies
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Experience in lifecycle marketing, Experience in product, Experience in subscription industry, Experience in app-based industry, Own, implement, manage lifecycle automations, Data-driven approach to campaign analysis, Data-driven approach to testing, Data-driven approach to roadmap, Organizational skills, Project management skills, Effective communication (upwards), Effective communication (downwards), Ability to collaborate across functions, Ability to collaborate across levels, Experience with modern Lifecycle/CEP/CRM tools, Experience with multi-channel campaigning
Nice to Have
Experience in lifecycle marketing (subscription/app-based), Experience in product (subscription/app-based), Entrepreneurial mindset
What You'll Do.
Design global lifecycle automations
Build global lifecycle automations
Experiment global lifecycle automations
Refine global lifecycle automations
Use experimentation for prioritization
Use data insights for prioritization
Evaluate automation impacts
Foster continuous improvement of automations
Dive deep into customer behavior data
Identify patterns in customer data
Identify pain points in customer data
Identify opportunities to drive engagement
Partner with product teams
Partner with data teams
Partner with research teams
Partner with cross-functional teams
Integrate lifecycle expertise
Champion innovative CRM campaigns
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Data teams; Research teams
Communication Scope
Effective communication
Process & Methodology
Project management
Full Job Description
## Description Our Lifecycle Marketing team is all about creativity, strategy, and impact. Spread across three EU locations, they own all communications with our global user base — and they do it all in English, our daily working language. If you’re excited to shape customer experiences from onboarding to long-term loyalty, enhance every touchpoint, and keep users engaged, this role is for you. Join us and make your mark in the world of cybersecurity! Passionate about the customer journey, testing new ideas, and driving results? You’ll fit right in! ## If you want to Design, build, experiment and refine global lifecycle automations for a specific lifecycle stage (e.g., Onboarding, Renewals, Win-Back); Use experimentation and data insights to prioritise enhancements, evaluate impacts, and foster continuous improvement of automations to constantly improve success KPIs; Dive deep into customer behavior data to identify patterns, pain points, and opportunities to drive engagement and conversion; Partner with product, data, research, and cross-functional teams to integrate lifecycle expertise into broader company initiatives; Champion innovative approaches to CRM campaigns and spearhead projects that advance lifecycle marketing strategies. ## And you can check off Experience in lifecycle marketing, product or a similar field (preferably in a subscription or app-based industry); Proven ability to deliver impact via owning, implementing and managing lifecycle automations (within any lifecycle stage); Entrepreneurial mindset to owning your lifecycle stage(s) and delivering constant improvement and impact; Data-driven approach to campaign analysis, testing and roadmap development; Strong organisational and project management skills to manage multiple campaigns and projects concurrently; Effective communication (upwards and downwards) and ability to collaborate across different functions and levels of the organisation; Experience with modern Lifecycle/CEP/CRM tools (e.g.,
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