Gartner Digital Markets
Digital Markets
SeniorLifecycleMarketingManager
“Senior Lifecycle Marketing Manager at Gartner Digital Markets. Skills: Lifecycle marketing, Email marketing, Marketing automation, Customer retention. Develop lifecycle marketing strategies. Execute lifecycle marketing strategies”
What You'll Achieve.
Drive engagement; Drive retention; Drive advocacy; Increase customer lifetime value; Minimize churn; Maximize retention
Industry & Context.
Analytical skills; A/B testing; Campaign analysis; Translating data
What They're Looking For.
Must Have
5+ years experience, Bachelor's degree preferred, 5+ years lifecycle marketing, 5+ years retention marketing, 5+ years CRM marketing, SaaS environment experience, Digital marketplace experience, B2B environment experience, Email marketing programs experience, Lifecycle marketing programs experience, Marketing automation expertise, Segmentation expertise, Analytical skills, A/B testing experience, Campaign analysis experience, Project management skills, Cross-functional collaboration skills, Customer-centric mindset
Nice to Have
Bachelor's degree in Marketing, Bachelor's degree in Business
What You'll Do.
Develop lifecycle marketing strategies
Execute lifecycle marketing strategies
Design email marketing campaigns
Optimize email marketing campaigns
Manage marketing automation workflows
Ideate marketing campaigns
Build marketing campaigns
QA marketing campaigns
Launch marketing campaigns
Optimize marketing campaigns
Analyze user behavior
Analyze campaign performance
Analyze cohort trends
Identify lifecycle improvements
Increase customer lifetime value
Partner with Analytics
Partner with Advisor teams
Partner with Advocate teams
Ensure lifecycle strategies alignment
Collaborate with Product teams
Collaborate with Content teams
Ensure consistent messaging
Ensure seamless experiences
Work with Product teams
Work with Engineering teams
Implement messaging tactics
Implement engagement tactics
Develop programs to convert buyers
Develop programs to engage buyers
Develop programs to retain buyers
Develop programs to convert vendors
Develop programs to engage vendors
Develop programs to retain vendors
Implement win-back campaigns
Implement re-engagement campaigns
Stay current with trends
Bring innovative ideas
Manage email marketing best practices
Ensure data integrity
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Partner with Analytics; Partner with Product; Work with CRO; Work with Engineering
Process & Methodology
Project management
Applying for this Senior Lifecycle Marketing Manager role?
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