Gartner Digital Markets
Digital Markets
SeniorLifecycleMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Lifecycle Marketing Manager at Gartner Digital Markets. Skills: Lifecycle marketing, Email marketing, Marketing automation, Customer retention. Develop lifecycle marketing strategies. Execute lifecycle marketing strategies”
What You'll Achieve.
Drive engagement; Drive retention; Drive advocacy; Increase customer lifetime value; Minimize churn; Maximize retention
Industry & Context.
Data-driven insights; Actionable insights
What They're Looking For.
Must Have
5+ years experience, Bachelor's degree preferred, 5+ years lifecycle marketing, 5+ years retention marketing, 5+ years CRM marketing, SaaS environment experience, Digital marketplace experience, B2B environment experience, Email marketing programs experience, Lifecycle marketing programs experience, Marketing automation expertise, Segmentation expertise, Analytical skills, A/B testing experience, Campaign analysis experience, Project management skills, Cross-functional collaboration skills, Customer-centric mindset
Nice to Have
Bachelor's degree in Marketing, Bachelor's degree in Business
What You'll Do.
Develop lifecycle marketing strategies
Execute lifecycle marketing strategies
Design email marketing campaigns
Optimize email marketing campaigns
Leverage segmentation
Leverage personalization
Manage marketing automation workflows
Ideate marketing campaigns
Build marketing campaigns
QA marketing campaigns
Launch marketing campaigns
Optimize marketing campaigns
Analyze user behavior
Analyze campaign performance
Analyze cohort trends
Identify lifecycle improvements
Increase customer lifetime value
Partner with Analytics
Partner with Advisor teams
Partner with Advocate teams
Ensure lifecycle strategies alignment
Collaborate with Product teams
Collaborate with Content teams
Ensure consistent messaging
Ensure seamless experiences
Work with Product teams
Work with Engineering teams
Implement messaging tactics
Implement engagement tactics
Develop programs to convert buyers
Develop programs to engage buyers
Develop programs to retain buyers
Develop programs to convert vendors
Develop programs to engage vendors
Develop programs to retain vendors
Implement win-back campaigns
Implement re-engagement campaigns
Stay current with trends
Bring innovative ideas
Manage email marketing best practices
Ensure data integrity
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Partner with Analytics; Partner with Product; Work with CRO; Work with Engineering
Full Job Description
About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better peo
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