Much Better Adventures
active outdoor adventures
SeniorLifecycle/CRMGrowthLead
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optimal for Senior candidates.
“Senior Lifecycle / CRM Growth Lead at Much Better Adventures. Skills: Lifecycle Growth, CRM, Repeat bookings, Referrals, Customer LTV, AI integration in lifecycle workflows. Own repeat and referral as outcomes. Design and ship journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout”
What You'll Achieve.
Turn lifecycle into the dominant way this company grows; Turn the customers who already love what we do into the engine that brings the next wave of customers in; Repeat bookings and referrals can become the dominant way this business grows from here; Move repeat booking rate, referral rate, signup-to-first-booking conversion, and long-term LTV materially; Compounding referral mechanic
Industry & Context.
Interrogating own results in GA4, or Hex without waiting on an analyst; Looking at funnel performance, cohort retention, campaign response and ROI
Fully remote company, Company-wide, adventurous meet-ups, Budget to set up a remote working space and access to co-working spaces
What They're Looking For.
Must Have
Owned growth-relevant numbers — repeat, referral, activation, retention LTV — at a consumer business, At least 5+ years in lifecycle, growth or retention-focused roles, AI-fluent, and you've put it to work, Built automated workflows that removed manual work from a repeatable process, Hands-on with lifecycle automation tools (HubSpot, Braze, Klaviyo, Iterable, Customer. io or similar), Comfortable with multi-step workflows, event triggers, and customer segments, Comfortable interrogating your own results in GA4, or Hex without waiting on an analyst, Understand what copy people actually want to read and open, Instinct for the moments in a journey where a small nudge changes the outcome, Clear communicator — comfortable presenting your analysis, translating it into a recommendation, and influencing across product, marketing and data, More energised by shipping ten things and learning from them than by polishing one for six months, Collaborative and proactive
Nice to Have
Travel experience is a bonus, Hex experience is a plus
What You'll Do.
Own repeat and referral as outcomes
Design and ship journeys across signup
and referral — across email
with behaviour-based triggers and segmentation throughout
Run a continuous experimentation program: segmentation
Build and rebuild the referral mechanic
Set up the AI-enabled side of the function: the automations
prompts and operating model
Own the lifecycle dashboard and be the source of truth on metrics
Operate CRM stack (currently HubSpot) and make the call on when and what to migrate to
How You'll Work.
Team & Collaboration
Work closely with product, performance marketing, content, and data — pulling in support where it'll help; Have engineering, design, content and data partners across the business to pull in when needed; Influencing across product, marketing and data
Communication Scope
Clear communicator; Presenting analysis; Translating analysis into recommendations; Influencing across teams
Full Job Description
**We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen. We're at the stage where the lifecycle foundations are in place and the question is now "how do we turn lifecycle into the dominant way this company grows?"** ### What we're hiring for We're hiring a Lifecycle Growth Lead to own one of our biggest growth levers: turning the customers who already love what we do into the engine that brings the next wave of customers in. Done well, repeat bookings and referrals can become the dominant way this business grows from here. It's a creative, hands-on growth role, mostly expressed through email, SMS, WhatsApp, and the in-product moments where customers decide whether to come back, bring a friend, or drift away. You'll set the strategy, ship the work, and have the autonomy to be properly ambitious about what's achievable. A note on how the role is set up: rather than build out a team of direct reports, you'll be coming in to set up an AI-enabled lifecycle function — designing and building the automations, flows and ways of working. You'll have engineering, design, content and data partners across the business to pull in when needed. We're especially interested in candidates who have already done this kind of setup work in a previous role — built AI meaningfully into their lifecycle workflow, not just used it on the side. [**Read more about working at Much Better Adventures.**](https://apply.workable.com/muchbetteradventures/) **Key responsibilities ** What you'll own You'll own repeat and referral as outcomes, and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics: * Repeat booking rate, by cohort * Referral rate — customers who bring at least one new customer * Signup-to-first-booking con
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