SeniorLifecycle&AutomationManager

Who Connecteam is: Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide. We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn’t happen behind a desk, and doesn’t have time for messy spreadsheets, scattered group chats, or tools that don’t talk to each other. Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job. Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency. About the role: Connecteam is looking for a highly analytical, hands-on, and systems-oriented Senior Lifecycle & Automation Manager to own and scale our lifecycle marketing efforts across the customer journey. You’ll be responsible for designing, building, optimizing, and scaling lifecycle programs that improve lead nurturing, activation, engagement, pipeline generation and reactivation across both sales-assisted and product-led motions. We’re looking for someone who thinks in funnels, behaviors, systems, experimentation, automation, and customer journeys and who can independently turn ideas into measurable business impact. What you'll be doing: Lifecycle Strategy & Funnel Optimization Own lifecycle marketing initiatives across lead nurturing, activation, onboarding, engagement, expansion, and dormant lead reactivation. Design and optimize multi-step customer journeys across multiple touchpoints and lifecycle stages. Build lifecycle programs that improve top-of-funnel conversion, product adoption, sales efficiency, and pipeline generation. Identify friction points, drop-offs, and growth opportunities across the funnel. Campaign