WHOOP
Technology
SeniorLead,InternationalBrandMedia
“Senior Lead, International Brand Media at WHOOP. Skills: Brand media, Media strategy, Campaign optimization. Define media strategy. Grow brand awareness”
What You'll Achieve.
Scale awareness and affinity; Grow brand awareness; Generate brand heat; Support local marketing initiatives; Deliver market-specific recommendations; Deliver cohesive brand marketing strategy
Industry & Context.
What They're Looking For.
Must Have
7+ years experience, Proven experience leading global media strategies, Understanding of media analytics, Demonstrated ability to influence stakeholders, Clear communicator, Commitment to embracing AI tools
What You'll Do.
Define media strategy
Partner with market leads
Support local marketing initiatives
Develop partnerships with media platforms
Foster cross-functional collaboration
Plan and execute buys
Analyze consumer insights
Analyze media performance data
Deliver strategic recommendations
Partner with stakeholders
Deliver cohesive brand marketing strategy
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Global media team; Analytics stakeholders; Creative stakeholders; Sports & talent stakeholders; Wholesale marketing stakeholders
Communication Scope
Distill complex concepts
Applying for this Senior Lead, International Brand Media role?
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How to Apply on Ashby
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- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
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